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PROGRAMMATICADVERTISING
Programmatic advertising is the automated buyingand selling of digital advertising.
PROGRAMMATIC KEYS
PROGRAMMATIC KEYS
AD FORMAT BRAND SAFETY
TARGETING&
STRATEGIESMEASUREMENT
PROGRAMMATIC KEYS
AD FORMAT BRAND SAFETY
TARGETING&
STRATEGIESMEASUREMENT
AD FORMAT
There are varieties of online ad which could in from only texts up to very dynamic banner/video which need to be best fit for the type of online advertising channel that they have planned for:
• Display Advertising• Search• Social Media• Native Advertising• Video Advertising• Etc.,
SAMPLE TYPES OF ONLINE ADVERTISING
PROGRAMMATIC KEYS
AD FORMAT
TARGETING&
STRATEGIESMEASUREMENT
BRAND SAFETY
Safe content Environment
BRAND SAFETYCONTENT RATING & CATEGORY VERIFICATION
NEGATIVE CONTEXTUAL KEYWORDS
GROUPM BLACKLIST WEBSITES
PROGRAMMATIC KEYS
AD FORMAT BRAND SAFETY
MEASUREMENTTARGETING
&STRATEGIES
TARGETING DATA• age• gender• interest• intent• date & time• technographic data
• cookies• device ids, etc.,
• website category• webpage content/ category
CONTENT & CONTEXTUAL
RE-TARGETINGre-engage same audiences for a deeper funnel
STRATEGIES&
TRIGGER• Weather• Pollution Air• Sport• Finance• Face Detection
FACE DETECTION
AI
AI DRIVEN CONTEXT
DETECTION TECHNOLOGY
FACE EMOTIONS
LOGOSBrand,
CompetitorOBJECT
Contextual AdvertisingTechnology that displays ads based on real-time detection of objects within a video.
Logo: Xaxis
Pre/ Mid/ Post Roll
Overlay
Companion Ads
PROGRAMMATIC KEYS
AD FORMAT BRAND SAFTY
TARGETING&
STRATEGIESMEASUREMENT
Measurable & Adjustable in real time by platform technology. This help seeing overall campaign performances and have them analyzed then action on optimization
MEASUREMENT • Impression
• Click• Like• Comment• Share• Engage• View• Sessions• Conversion• Skip• Completed view• Viewability
METRICS
OPTIMIZATION
ANALYSIS
REPORT
CONVERSIONS
AWARENESS CONSIDERATION CONVERSION
CONSUMER
AW
AR
ENES
S
Introducing potential customers to a product or service
Key consideration in consumer behavior by creating product recognition or recall
Help defining stage of each audience groups
Gaining audience insights for campaign optimization and marketing activities
Help brand create, improve and maintain brand equity
Create word-of-mouth
WHAT REALLY HAPPENS
Measurement & Analytics
Media Strategy
Viewability
Creative Strategy
Content Management
Buying Strategy
Data Integration
Service and Support
Quality Click
VDO Completed View
Audience Learning
Quality Reach
Engagement
PEOPLE SEE THIS
Products are made in the factory, but brands are created in the mind.
Walter Landor