A Publisher's Introduction to Storiad

© 2015 Storiad, Inc.www.storiad.com

Next-Generation Digital Bookselling Campaigns:An Introduction for Publishers

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Publishers need to sell more books

Absent large book marketing budgets, Publishers need to help their authors become great book marketers.

For this, Authors need four tools:

①  Digital Author Networking platform②  Digital Book Marketing platform③  Targeted Market Research④  Step-by-step guidelines à a DIY Book Marketing Framework =

(Organization + Budgeting + Research + Outreach + Tracking)


© 2015 Storiad, Inc.

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Storiad helps authors achieve bookselling success by offering affordable solutions via proprietary bookselling

software, contact databases, and guidelines

Four bookselling market facts

①  Published books are valuable economic assets②  On average, a book sells less than 250 units per year③  Poor sales are due to lack of market awareness④  Market awareness is a direct result of sustained &

affordable digital bookselling initiatives

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Bookselling conventional wisdom holds that “achieving publishing success is 5% writing a good book … and 95% marketing.”

Authors face four bookselling market challenges

①  95%+ of published authors are responsible for their own book-marketing

②  Marketing budgets are limited③  Lack of awareness in the market guarantees poor

book sales④  Conversely, sustained market research, networking,

marketing, and publicity builds the awareness that sells books

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With prevailing market challenges in mind,

authors have one of two choices

q  Remain Passive: Do little or nothing and don’t sell many books

OR q  Get Proactive: Develop comprehensive research,

networking, marketing, and publicity plans to build the market awareness that sells books

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Storiad builds the bookselling campaigns your authorsneed to sell more books

Every customized campaign has four interconnected parts:



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Many Tools à One Bookselling Campaign



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①  Storiad Author Networking Platform

②  Storiad ePressKit™ ③  Research &

Outreach Tools

④  Step-by-Step Campaign Execution Framework



Storiad builds partnerships with one goal in mind -To give authors even more options to help them build wider

market awareness for their books

Some Storiad Partners

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①  Every Campaign is customized & unique②  Coordinate bookselling initiatives with

your authors③  Track results, adjust messaging, improve

sales



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As book marketing-savvy people, your Authors now have distinct competitive advantages

Four attributes distinguish your Authors in a crowded bookselling marketplace:

①  Sustainable & affordable digital book marketing campaigns②  Seamless book marketing coordination between Publisher &

Authors③  Increased market awareness④  Increased book sales



There is no comparable digital bookselling campaign package available in the market today

Stop by for a visitwww.storiad.com

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Thank You

© 2015 Storiad, Inc.www.storiad.com

Next-Generation Digital Book Marketing Campaigns:An Introduction for Publishers