Upload
harpreet-gautam
View
160
Download
7
Embed Size (px)
Citation preview
OBJECTIVE
To know consumer motivations to engage in
Online Shopping vs. In- store Shopping.
To know the perceived benefits & drawback
of Online shopping vs. In-store shopping.
To compare consumer behavior for Online
& Offline shopping.
Consumer Buying Behaviour Questionnaire
1. Name: ___________Gender: ________
Age: 18-25 26-35 36-45 46-60
Occupation: Services Business Student Any other
Education Level: Bachelor’s Degree
Master Degree
Matriculation
Any other
2. What method of shopping do you prefer?
a) Online
b) Offline
c) Both
3. Have you ever made online shopping?
A. Yes B. No
4. Which devices used by you for online shopping?
a) Desktop Computer
b) Mobile
5. Which factor influences you to buy online?
a) Quicker
b) Less time consuming
c) Easier Way
d) All of the above
6. Which factors influence you to buy offline?
a) Check Product Quality
b) Reliability
c) Accuracy
d) Prefer to check product
7. Have you felt any problem while conducting online purchase?
a) Yes
b) No
8. If, yes what kind of problem?
a) Delay in Delivery
b) Product Damage
c) Cheap Quality of product
d) Others
9. If you never had online shopping, please specify the reason?
a) I Don’t Know about online shopping
b) Risk of credit card and transaction
c) Internet Illiteracy
d) Risk of Identity theft
e) Duplicate Quality
10. How many times you buy to online shopping?
a) Every Month d) One time in a week
b) Regular e) Never
c) Seldom
11. How many times you go for offline shopping?
a) Every Month
b) Regular
c) Seldom
d) One time in a week
12. Which factor affects you to buy online?
a) Advertisement
b) Social Media
c) Internet
d) All of the Above
13. Tick the reason why you choose offline shopping?
a) Prefer to touch the product
b) Better Return Policies
c) In store Discount
All of the Above
How many Consumer Prefer to online
shopping
56%
76%
Online Offline
0%
10%
20%
30%
40%
50%
60%
70%
80%
Percentage
Percentage
Consumers who prefer shopping
in Offline By age
0%
5%
10%
15%
20%
25%
30%
35%
18-2526-35
36-4546-60
26%
32%
14%
8%
Offline
Consumers face a Difficulties
in online Shopping In our survey 46% of the consumers
felt no problems while conducting
online purchase and ,32% of
consumes face many problems like:
35%
6%
41%
18%
Problems
Delay indelivery
Productdamage
Cheap product
Why consumers choose
Offline Shopping
Some 76% of consumer choose offline
Shopping because these are the some
reasons that consumer affect the
mostly :
Internet Illiteracy
Risk of Identity theft
Duplicate Quality
Factors Affecting Online
Shopping
13%
38%
23%
26%
Factor
Advertisement
social media
Internet
All of above
Reasons why choose Offline
Shopping
40%
28%
28%
0% 10% 20% 30% 40% 50%
Check product
Better return policies
Discount
Reasons
Reasons
How many time Consumer buy
online & offline shopping
17%
60%
3%
20%
OnlineOnetime inweek
Seldom
Regular
12%
36%
22%
8%
Offline
Everymonth
Regular
Conclusion
From the Analysis come to know that
age group between 26-35 are very
much interested in offline shopping
and the age group between 18-25 has
50-50 opinion toward offline shopping
and other aged people not interested
in offline shopping. But few people are
interested in it.