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Micro Environment Analysis of Infibeam.com vis-à-vis Indiatimes Shopping.
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11/04/2023 1
INTERNET MARKETING
Micro Environment Analysis
Prepared and presented by:
Group B8
Sai Anusha Abburu (PGDM 12039)
Sriraksha S (PGDM 12050)
VINAY G.K (PGDM 12058)
Amit Shukla (PGDM 12065)
Rheetam Mitra (PGDM 12156)
&
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Speak Get closer to your customers
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Sell Increase sales
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Serve Add value
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Save Reduce cost
Infibeam saves cost broadly by disintermediation like most other e-commerce portals. Along with that Infibeam also permits vendors to sell through its website. This earns it revenue with very minimal cost incurring.
Indiatimes shopping reduces cost by eliminating intermediaries. It has huge portfolio of products giving it “Economies of Scope”. It sells and delivers products by itself.
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Sizzle Extend the brand
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Interactivity
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Intelligence
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Ind iv idua l i za t ion
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Industry Restructuring
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Independence of location
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Observations
Parameter Infibeam Indiatimes Shopping
Availability of Information Better __
Availability of Features __ Better
Ease of Navigation Better __
Speed of the Website Better __
Aesthetics of the Website Better__
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Thank you!