Some tricks and tips

for a successful

2015 online

BE MOBILE

One in three shoppers use their smartphone to find

info instead of asking store employees

(Google Data)

SHOULDI BUY

IT?

…46% of

shoppers who use

their phone in a

store still end up

making a purchase

(Google Data)

Google now tells visitors if your website

is mobile friendly or not

YES!

EXIT

According to Google

61% of users are

unlikely to return to a

mobile-site that they

had trouble accessing

from their phones

EXIT

Be Mobile!

Build a proper mobile-

friendly website

Provide users with

relevant information from

mobile

Improve your

Facebook posts

How does Facebook decide

what to show in a News

Feed?

Facebook algorithm was

updated in 2014

• Posts with lots of comments

and likes

• Post types that users seem to

prefer more than others (e.g.,

photo, video, or status update)

• Posts that reference a trending

topic

WhatFacebook

likes

• Videos uploaded to Facebook

with large number of views or

extended viewing duration

• Posts that tag other pages

within the text

• Links that have not been posted

before

WhatFacebook

likes

• Clickbait and like-baiting

• Repeated posts

• Posts that include spammy

linksWhatFacebook

does not like

• Text-only status updates from

pages

• Posts that contain the words

“like, comment, or share”

• Promotional postsWhat

Facebookdoes not like

Avoid

Promotional

posts in

organic feed• buy a product or install an app• enter promotions and

sweepstakes with no real context

• exact same content from ads

Improve your ranking

on Google

High-quality, relevant content ranks

better on average

CONTENT IS KING

• Include semantically

comprehensive

wording

• Implement higher

word counts using

relevant topic terms

• Use multiple media

types

Create

relevant

content

• Include a well-balanced

number of good internal

links

• Aim for short loading

times

• Keep sites up to date

• Maintain presence of all

relevant Meta tags

Create

Robust Site

Architecture

Pay Attention to

Keywords in

Titles and

Descriptions

Pay Attention to

User Signals

• click-through rates

• lower bounce rates

• high time-on-site

Thanks for

attention!

We wish you a

successful 2015!