NUS-ISS Learning Day 2016 - Digital Storytelling

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Digital storytelling15 July 2016 / Chia Han-Leon1 2016 National University of Singapore. All Rights Reserved

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AgendaWhat is Digital Storytelling: Concepts, Tips, Examples

Tips on Good Writing

Windows MovieMaker Basics (hands-on workshop)

2016 National University of Singapore. All Rights Reserved2

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Digital Storytelling. a fancy word for any form of storytelling that uses digital platforms and media, including:Social MediaVideo AnimationMultimedia Articles

Illustration: http://firemancreative.com/3 2016 National University of Singapore. All Rights Reserved

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Holds your customers attention, Piques his interest, Is retained in memory better; and Makes him find out more. 2016 National University of Singapore. All Rights Reserved4Compared to a non-story, a story is more likely to:

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Every picture tells a story.5 2016 National University of Singapore. All Rights ReservedSource: http://www.twincities.com/2012/08/06/one-man-one-dog-one-facebook-photo-that-has-touched-thousands-of-hearts/http://stonehousephotoblog.com/

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After any presentation, 63% of viewers remember the story in it. Only 5% remember the statistics.

Source: Chip and Dan Heath 2016 National University of Singapore. All Rights Reserved6

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A picture is worth a thousand words.7 2016 National University of Singapore. All Rights Reserved

Illustration: Steve CuttsIn your own mind, what story / feelings does this picture evoke?

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An audience that makes its own interpretation remembers the message better. 2016 National University of Singapore. All Rights Reserved8

Design your story so that the audience gets your message without any direct prompting on your part.

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Multimedia: Its like an operaSnow Fall - 6-part multimedia series about a deadly avalanche http://www.nytimes.com/projects/2012/snow-fall 2016 National University of Singapore. All Rights Reserved9

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Multimedia Article Examples 2016 National University of Singapore. All Rights Reserved10About singer/songwriter Natasha Khanhttp://pitchfork.com/features/cover-story/reader/bat-for-lashes/

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Rolling Stone: Geeks on the Frontlineshttp://www.rollingstone.com/feature/the-geeks-on-the-frontlines About the life of hackers and in particular how the government and industry are competing for their expertise. 2016 National University of Singapore. All Rights Reserved11

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But.12 2016 National University of Singapore. All Rights Reserved

is easyis hard.Source: http://thescribo.com/storytelling/

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2016 National University of Singapore. All Rights Reserved13Illustration Credit: http://www.khoslaventures.com/the-unbreakable-laws-of-storytelling/ Carmine Gallo

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Elements of a good storyA captivating beginning 2016 National University of Singapore. All Rights Reserved14Capture the viewers attention immediately.

Illustration: Pixabay

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Tips for creating a good story2. Pace and flow

2016 National University of Singapore. All Rights Reserved15When in doubt, short is better than long. E.g. short clips, short quotes

Flow from scene to scene: create anticipation, fulfil expectations and create surprises.

Illustration: Geralt/Pixabay

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Tips for creating a good story

2016 National University of Singapore. All Rights Reserved16Create meaningful connections between scenes/ paragraphs.

Let your audience come to their own conclusions.

Evoke sympathy and empathy.

3. Feeling and MeaningPhoto: Chia Han-Leon

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4. A good ending

2016 National University of Singapore. All Rights Reserved17Your conclusion should link meaningfully to your introduction.At all times of planning and making a story, you should have an ending in mind.Photo CopyrightRod Trevaskusand licensed forreuseunder Creative Commons Licence.

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The rest is a matter of good taste. 2016 National University of Singapore. All Rights Reserved18Picture: Quotesberry

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Tips on writing 2016 National University of Singapore. All Rights Reserved19

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Storytelling Description 2016 National University of Singapore. All Rights Reserved20

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3 Tips for Social Media Posts Dont always state the obvious.

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Check out this .!Learn about ourRead about our.We are organizing an event. Unless the value is very high/clear.

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2. Quote people, dont just describe products / servicesA single powerful testimonial is more compelling than any amount of hard sell/ description.

2016 National University of Singapore. All Rights Reserved22

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2. Quote people, dont just describe products / services

2016 National University of Singapore. All Rights Reserved23Posting a video?

Quote something from the video.

Dont just ask your audience to watch this video about...

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3. Value: consider what is relevant to your readers, not just to yourself.

Dont:

We are proud to have attained the UCASS ISO27000 Award!

Our CTRPA staff show you how they use our RET to improve the PITMP process.

2016 National University of Singapore. All Rights Reserved24Dont assume they know what youre talking about:Do

We are happy to receive this award only because you told us you are happy with our quality.

Using this tried and tested method, Peter is able to ascertain that your device performs with accuracy and reliability.

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Would YOU click on this?

Case Study: The Corporate Article Link 2016 National University of Singapore. All Rights Reserved25

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2016 National University of Singapore. All Rights Reserved26

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Interesting Quotation #1

Interesting Quotation #2 2016 National University of Singapore. All Rights Reserved27

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Actually, I hadnt planned on joining the IT industry initially. ... [At a] recruitment talk by IBM. I was intrigued that the recruiter said he was looking for problem solvers and that computers would change the world. Since I had already been solving problems using my research, what he said appealed to me and I thought, "How about me?"Draft/ SampleText 2016 National University of Singapore. All Rights Reserved28

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Actually, I hadnt planned on joining the IT industry initially. At an IBM recruitment talk, we were told that computers would change the world. and I thought, "How about me?"Dr. Chong Yoke SinCEO, Integrated Health Information SystemsMember, Board of Directors, ISSHighlight the best parts, play with fonts. 2016 National University of Singapore. All Rights Reserved29

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Make your own videowindows movie maker30 2016 National University of Singapore. All Rights Reserved

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Learning ObjectivesAdding, trimming clipsAnimations and transitionsAdding Titles and Captionsand more.

2016 National University of Singapore. All Rights Reserved31

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Windows Movie Maker hands-on

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Make a video for ISSs 35th anniversary

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THANK YOU leonchia@nus.edu.sg33 2016 National University of Singapore. All Rights Reserved

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