Hi, I’m Mark from!

WWEE AARREE:: DESIGNERS

ARCHITECTS FILM MAKERS

INTERIOR DESIGNERS STRATEGISTS

ANTHROPOLOGISTS ORGANIZATIONAL DESIGNERS

AND MUCH MORE…

MAKE LIFE BETTER

L I V E E AT T R AV E L

L E A R N P L AY W O R K

2500! SS customers a day

4.4 million HDB residents

800 SGX employees 2.7 million Sentosa Express riders

SIA Silverkris travellers

1000 SAS students & teachers

!"#$%

"&!%

!"'%

WWEE TTAAKKEE AA CCOOMMPPRREEHHEENNSSIIVVEE VVIIEEWW OOFF DDEESSIIGGNN && YYOOUURR OORRGGAANNIIZZAATTIIOONN

We see experiences as

EENNVVIIRROONNMMEENNTT CCOOMMMMUUNNIICCAATTIIOONN

PPRROOCCEESSSS

PHYSICAL VIRTUAL CONTEXT

STORY SERVICE

MESSAGING INTERACTION

CULTURE LEADERSHIP STRUCTURE OPERATIONS

EENNVVIIRROONNMMEENNTT CCOOMMMMUUNNIICCAATTIIOONN

PPRROOCCEESSSS

ARCHITECTURE INTERIOR DESIGN URBAN PLANNING

DIGITAL SOLUTIONS

GRAPHIC DESIGN SERVICE DESIGN

STORY & FILM

CHANGE MANAGEMENT PROCESS DESIGN

ORGANIZATIONAL DEVELOPMENT LEADERSHIP & COACHING

& WE SEE DESIGN AS A CURRENCY FOR

TRANSFORMATION

WE TAKE a Design thinking APPROACH TO DESIGN

HOW WE DESIGN?

WE SEE OUR DESIGN PROCESS AS 2 PARTS

DISCOVER

1

IDEATE 2

PROTOTYPE

3

DESIGN 4 This is the process and journey we

embark with our clients. A 4!steps design!thinking approach,

which!is!a user-centric and collaborative!approach to design.

Our Design Journey

UUssiinngg aa hhoosstt ooff ttoooollss ffoorr uusseerr eennggaaggeemmeenntt && rreesseeaarrcchh

•! Little to no trip planning •! Time-sensitive •! Likely one time visitor only •! e.g., tourists

Impromptu

•! Motivated to do more planning •! Want options for best deals •! Has flexibility of when to go •! e.g., locals

•! Needs guidance •! Wants recommendations

for where to go •! Wants easy choices

•! Needs up-to-date information to compare

•! Wants flexibility •! Appreciates customization •! Wants to score a good deal

Impromptu

Bargain-Hunter*

CCOOMMPPLLIICCAATTEEDD TTIICCKKEETT BBUUNNDDLLEESS

PPOOOORR IINNFFOO SSLLOOWWSS DDOOWWNN TTRRIIPP PPLLAANNNNIINNGG

SSTTAAFFFF UUNNSSUURREE OOFF IIPP’’SS PPRROOMMOO

TTOOOO MMAANNYY BBRROOCCHHUURREESS

TTIICCKKEETT IINNFFOO HHAARRDD TTOO CCOOMMPPRREEHHEENNDD

SSTTAAFFFF GGIIVVEE WWRROONNGG IINNFFOO OONN DDRRYY TTIICCKKEETTSS

IINNFFOO--DDEENNSSEE SSIIGGNNSS OONN BBOOTTHH SSIIDDEESS OOFF BBOOOOTTHH

PUBLIC SURVEY FOR SGX ON HOW THEIR FORECOURT SPACE COULD SERVE THE PUBLIC BETTER

WORKSHOP WITH POLICE OFFICERS ON HOW TO IMPROVE THEIR SERVICE CENTRE EXPERIENCE

UNDERSTANDING THE EXISTING PROBLEMS FOR SENTOSA’S TICKETING & TRAIN EXPERIENCE

DEFINING USER PERSONAS FOR SENTOSA ISLAND VISITORS UNDERSTANDING USAGE & FLOW AT SENTOSA TRAIN STATION

SINGAPORE POLICE FORCE SERVICE CENTRE HSA BLOOD DONATION CENTRE HDB PUNGGOL SERVICE CENTRE

FRANK BANK FOR OCBC HDB FLAT PURCHASING EXPERIENCE SGX OFFICE EXPERIENCE

HDB PUNGGOL SERVICE CENTRE SIA SILVERKRIS LOUNGE EXPERIENCE SENTOSA TRAIN EXPERIENCE

SOMETIMES OUR PROTOTYPES BECOME ACTUAL PUBLIC EVENTS REPORTED IN THE NEWS!

SIA LOUNGE MANAGER FEEDBACK ON NEW CONCEPT

EENNVVIIRROONNMMEENNTT CCOOMMMMUUNNIICCAATTIIOONN

PPRROOCCEESSSS

Spatial Concepts Schematic Plans

Perspectives Elevations Key Details

Story Messaging Interaction

Brand Style guide

Operations Services

New Products

BBUUSSIINNEESSSS CCHHAALLLLEENNGGEE:: !!ENABLING CUSTOMERS TO MAKE BETTER INFORMED CHOICES WHILE INCREASING ENGAGEMENT IN A CHIC & EXCITING SPACE

OOUURR DDEESSIIGGNN CCHHAALLLLEENNGGEE::

How can we design a healthy food experience where people feel empowered & connected?

DESIGN THINKING IN ACTION!

The Outlet

TTHHAANNKK YYOOUU!!