BY—ANJALI MEHTA(PGDM2/1504)

RMS INDIVIDUAL ASSIGNMENT:NEW RETAIL IDEA INFOGRAPHICS

DO IT YOURSELF

(DIY PERSONAL CARE SHOP)

NEW RETAIL IDEA TARGET GROUP

RETAIL OFFERINGS

NEED GAP ANALYSIS NEW RETAIL IDEA TARGET GROUP 18-50 years women Inner beauty naïve: Believer of in-

ner natural beauty Holistic approach: Adopts a holistic

outlook to personal care rather than depending on chemical based prod-ucts like cosmetics

Seeking control: Want to gain con-

trol over the things that goes not on-ly into her mouth but what is ap-plied on her body

Time Bound: But does not have the time to go to par-

lors regularly for personal care

DIY personal care shop Based upon Do it yourself concept. It

is a unique retail shop where in cus-tomers will get personal assistance for their personal care issues from ex-perts about the best DIY method for them.

Under the same roof they can get the detailed procedure and all the ingredi-ents for that method of high quality.

Our trained staff will help them to get those ingredients in right amount and will also give the demo of how to make the product if required.

BRAND LOGO

BRAND NAME: DIY TAGLINE: Do it your-self while we tell you the best way REASONS FOR CHOOSING THIS IDEA: There is a shift towards natural in-gredients and people want to gain control over the things they apply on their body.

HIGHEST QUALITY

INGREDIENTS BODY CARE EXPERT

SUGGESTIONS

POCKET FRIENDLY PRICES PERSONAL ASSISTANCE

MONTHLY BODY CARE MAGAZINE

NEED GAP ANALYSIS Due to the changing lifestyle of the women there is need for methods such as DIY for personal care that can save their time and are convenient. Demand for natural products and great-er knowledge of what goes to make a product is increasing.

FULFILMENT DIY shop provides personal care expert suggestions to solve their problems. Help them to get high quality ingredi-ents under one roof with personal assis-tance on making the product. Hence, saving their time, efforts & money, giv-ing them control over ingredients also.

BUYERS PERSONA

CUSTOMER JOURNEY MAP

STRATEGIES TO CREATE COMPETITIVE ADVANTAGE Personal attention and high ingredient quality is our USP served on the platter of DIY that fits into the need of today’s women hectic lifestyle and urge for natu-

ral beauty.

Customers get expert advice for their personal care problems Complete body care complemented by pocket care DIY solutions save their time of going to parlour Save efforts and time for finding the correct ingredients & DIY method details

Feel the need for embracing

their natural beauty and

adopting DIY methods due to

time pressed schedule and

increasing usage of chemicals

in personal care products.

Search online for DIY and see

our website and/or see the ad-

vertisement for DIY personal

care shop

Visit our store or website for

more details.

Get an appointment with

body care expert and dis-

cuss their issues

Get the right DIY solution.

We help them choose the best

ingredients and guide them

the procedure for DIY

Customers place the order

Customers get monthly person-

al care magazine on subscrip-

tion

Customers share their expe-

rience or feedback with us

Aradhya, 28 years

Working in telecom industry

Single , stays alone

Fond of going to parties and clubs with her friends

Like to experiment with new hair styles

But have low hair density and no shine

Want voluminous & shiny hairs

Radhika, 20 years

B.Tech (CS) final year

Prefer home remedies over cos-metics for her face

Looking for a cos t effective and long term solution for her acne problem

Does not want to use harsh chemical ointments

Madhavi, 37 years

Housewife, have two kids

Does not get time to go to par-lour for regular massages due to household chores

Looking for natural home made quick face packs and gels for massage

But does not know what to apply and how to make such products

BUSINESS MODEL CANVAS

KEY PARTNERS KEY ACTIVITIES VALUE

PROPOSITION

CUSTOMER

RELATIONSHIPS

CUSTOMER

SEGMENTS

KEY RESOURCES CHANNELS

COST STRUCTURE REVENUE STREAMS

Raw materi-

al suppliers

Personal care ex-

pert

Website developers

Delivery partners

We source and bring you the purest ingredients for DIY that embody your natural beauty with personal assistance from body care ex-perts.

Helping cus-tomers to choose best ingredi-ents

Providing DIY meth-

ods for problems

Focus on providing DIY solutions for complete body care to customers

High quality ingredi-ents

Personal attention

18-50 years wom-en

Believer of inner natural beauty

Spend time on her-self by adopting a holistic lifestyle to look good.

Want to gain con-trol over the things that goes not only into her mouth but what is applied on her body

Trained staff Raw material Body care expert

Website Physical retail shop Home delivery Body care blogs

Raw material cost Personal care expert charges Website development & maintenance Retail operation cost Staff salary

Sales Offline & online subscription for monthly per-

sonal care magazine Body care expert consultancy fee