C A T H E R I N E S M I T H

‘ERUPT’

MY BRIEF

“You have been commissioned by the

Northern Echo to produce a new

magazine or newspaper product. Your

product could be in any style or genre

but must be self financed through

sales or advertising. You must also

produce your magazine for a specified

audience segment within the 16 to 25

age group.”

MEETING MY CLIENT’S AIMS; MY DECISIONS AND WHY.

• ‘Erupt’ – fast paced world of music and film

• Music/film hybrid – not many like it

• ABC1’s – alike Northern Echo

• Gender split of 55/45 (f/m) -content

• Aiming at the tribe ‘young alts’ – alternative

• Self financed – advertising

• High quality journalists and photographers

HOW I’M GOING TO APPEAL TO MY TARGET AUDIENCE

• Use formal/articulate/technological

language

• Longer sentence/paragraph lengths

• Subtle humour

• Free due to supplement

• Eye catching layouts

• Balanced text to image ratio, but more

text if necessary

• Models within age group of TA

• Techniques that my TA can identify with

• Interesting colour scheme

SECONDARY AUDIENCE

• My secondary audience; the older generation

• To appeal; ensure there’s no nudity, taboo language or

inappropriate content.

• Ensure magazine includes certain information points that

intrigue this secondary audience

CLIENT CONSTRAINTS

• I have made 5 golden rules to prevent myself from

breaking the codes monitored by the PCC

concerning accuracy, privacy, intrusion into

grief, discrimination or harassment. These rules

are…

• 1. from reliable source/check info with other info

• 2. not publish names/check info is correct/get

consent

• 3. sensitive/doesn’t include vast detail

• 4. not discriminate against people/stereotypes

• 5. not harass for info/stop when had enough

GENRE RESEARCH

• I noticed that these magazines made

use of the colour red quite frequently to

attract the target audience, they also

included a lot of emotive or powerful

imagery, with interesting fonts. Metal

Hammer, specifically, had an article

about Slipknot’s comeback; this article

contained a lot of technical language

concerned with the subject of music.

• They’re all also very eye catching, which

is an approach I will extrapolate onto my

own magazine.

AUDIENCE RESEARCH

• Young alts tribe

• Aiming towards students –supplement, ABC1’s link with this as they’re more likely to have the Northern Echo in their houses, so this coming with it will generate appeal towards younger audiences

• Mixed gender as both genders like music and film equally.

AUDIENCE VIABILITY

• I created two versions of the same double page

spread, using the same article for each but with a

different layout and different imagery.

• I got some good feedback on both of the double page

spreads…

1 2

1

Font too light

around hand

Word not

legible

Text too close

to quote insert

Good

photography

Looks professionalColour scheme

appropriate for genre

2

Too much space

Polaroid image

effect not in

keeping with

tone

Background

colour too light

Good kicker/header

Interesting layout

Active imagery

COMMERCIAL VIABILITY

• Supplement system of distribution

• Almost certain to gain readership

• Can generate a lot of revenue from

advertisers

• Cheap to print

• Can use advertising revenue on

higher quality

journalists/photographers/editors

etc. so the actual content is more

appealing

FRONT COVER DETAILS

• Header Bold black font, lowercase and positioned at the top

‘CoolveticaRg-Regular’ for header

• Imagery Active and idealistic

• Colour schemeRed, black and white – will use across all DPS’

Maybe use of other colours to make it extra eye catching in places

• Layout Explosive and active, interesting

CONTENTS DETAILS

• Fonts Sans serif

‘Avenier’ or ‘Arial’ for articles

• Imagery Explosive

• Header Same font as front cover

header

• Layout Interesting and eye

catching, yet fairly simplistic

‘INDEPENDENT YOUTUBE FILMMAKERS’ DETAILS

• Fonts Sans serif

‘Avenier’ or ‘Arial’ for articles

‘MineCrafter 3 Regular’ for header

• Imagery Fairly static – coming from the YouTubers

themselves

• Header Technological – in the style of minecraft

maybe

• Layout Structured to relate to the article

‘DO WOMEN BELONG IN THE METAL GENRE’ DETAILS

• Fonts Sans serif

‘Avenier’ or ‘Arial’ for article

‘Fiolex Girls’, ‘Savatage’ and a plan sans serif font for header OR;

‘Oblivion’ font

• Imagery Explosive

Idealistic

• Header Eye catching and interesting, use of different

fonts/colours

Two opposites for effect

• Layout Very active and explosive

Lots going on, keeping the reader interested

‘RIP – TRIBUTE TO THE BEST BAND MEMBERS OF ALL TIME’ DETAILS

• Fonts Sans serif

‘Avenier’ or ‘Arial’ for article

‘Allejo’ for header

• Imagery Active/explosive

Window to the future self

• Header Simple yet effective – the ‘RIP’ is bold and in red to

stand out more

• LayoutOrdered so the images are one of the main focal points

– yet then attract attention towards article

PRINTING COSTS

PERSONNEL COSTS

• Journalists - £12 per hour for 10 hours = £120

• Photographers - £20 p/h for 15 ½ hours = £310

• Models - £25 p/h for 15 ½ hours = £387.50

• Subeditors - £25 p/h for 21 hours = £525

• Researchers - £19 p/h for 1 hour = £19

• Lighting assistant - £20 p/h for 15 ½ hours = £310

• Make up assistant - £20 p/h for 2 ½ hours = £50

• Other - £30 p/h for 12 hours = £360

•Total: £2081.50

EQUIPMENT COSTS

• Studio space rental – £120 per day (8 hours) for 15 ½

hours = £240

• Flash lighting studio kit – included in above price

• Camera – £135 p/d for 15 ½ hours = £270

• Additional lens hire – £25 p/d for 15 ½ hours = £50

• Travel – £37 per 4 hours driving = £148

• Props – included in studio space price

•Total: £708

TOTAL EXPENDITURE

• Printing costs: £3181.7

• Personnel costs: £2081.5

• Equipment costs: £708

•TOTAL: £5971.2

ADVERTISING RATES/INCOME

• Back Cover - £840 x1

• Double Page Spread - £1500 x1

• Half Page - £560 x2

• Total Income - £5520

• This indicates I will have a loss of

£2511.2

THANK YOU.

•Please feel free to ask any

questions you may have.