Sam Mazaheri, Director of Marketing & Product

5 Must-Try Tips for Optimizing LinkedIn Ads

1. Resurrect Ads By Changing The Image

Are some of your ads lagging?

Try bringing them back to life by swapping out the image.

Some advertisers have been able to triple the CTR* by simply using a different image.

Tips for choosing your image:

• Select an image that’s both eye-catching and relevant.

• Bright colors, high contrast and easily identifiable images work well.

• Busy and unclear images don’t.

• Faces, icons and product shots are easy to source and can work well.

*https://www.linkedin.com/ads/resources/thecollegestartup

2. Capture Interest By Calling Out Audience

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Try calling out your targeting in the ad to capture audience interest.

For example, when targeting by job title, use job title in the ad.

This will also qualify your audience so the wrong people won’t click.

Also try highlighting aspects of your offer this audience would be most interested in.

3. Support Bold Headlines In Descriptions

Bold headlines make your ad stand out and capture interest, but make sure your description provides the details.

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Consider explaining what people can expect from your landing page also.

This way, you can qualify potential visitors and limit clicks from people that aren’t the right fit.

4. Get More Impressions By Bidding High

LinkedIn ad impressions can be difficult to earn.

If you’re impressions are slipping, bid above the suggested CPC.

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“I always bid at least double the suggested amount – instead of below or at the suggested amount – to quickly get to the top of the auction and obtain actionable data.” –Scott Bowler, Localiiz*

* https://www.linkedin.com/ads/resources/localiiz

5. Reach Qualified People By Targeting Groups

LinkedIn users reveal their interests, skills and expertise by joining groups.

Try targeting large and niche groups to reach the most interested people.

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Tip: Be aware of your audience size to make sure the groups you’re targeting have adequate reach.

Find More Tips at blog.adstage.io

Sam is the Director of Marketing & Product at AdStage. Previously, he was part of the AdWords product team at Google, working as an in-house AdWords expert and consultant to product management, engineering, and UX. Prior to that, he personally managed and grew in-house online marketing programs with over $300,000 in monthly PPC ad spend.

About Sam Mazaheri

About AdStage

AdStage is an all-in-one online advertising platform to manage Google, Bing, Facebook & LinkedIn ad campaigns from a single place. Learn more at www.adstage.io.