WeiserMazars LLP is an independent member firm of Mazars Group.

B U I L D I N G & O P T I M I Z I N G Y O U R L I N K E D I N P R O F I L E

A # W M A C A D E M Y T R A I N I N G

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W E L C O M E T O # W M A C A D E M Y

#WMAcademy is a new resource for WeiserMazars employees. A compilation of social media, digital media, and marketing training sessions, #WMAcademy will help you master a variety of business development tools and build your professional brand.

WeiserMazars LLP is an independent member firm of Mazars Group.

I N T R O D U C T I O N T O S O C I A L M E D I A

4WeiserMazars LLP is an independent member firm of Mazars Group.

W H A T I S S O C I A L M E D I A ?

Social media refers to the means of interactions among people in which they create, share, exchange and comment contents among themselves in virtual communities and networks. (Social Media Source: Wikipedia)

• Each minute:• 60 new users join LinkedIn• 72 hours of video are uploaded to YouTube• 100,000 tweets are sent• 684,478 pieces of content are shared on Facebook• 2,000,000 queries are searched on Google

• Years to reach 50 million users:• Radio: 38 years• TV: 13 years• Internet: 4 Years• iPod: 3 years• Facebook added 200 million users in less than a year

D E F I N I T I O N

P R E V A L E N C E

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W H A T I S S O C I A L M E D I A ?

IS SOCIAL MEDIA A FAD OR THE BIGGEST SHIFT SINCE THE INDUSTRIAL REVOLUTION?

- Erik Qualman, Socialnomics

WeiserMazars LLP is an independent member firm of Mazars Group.

B U I L D I N G & O P T I M I Z I N G Y O U R

L I N K E D I N P R O F I L E

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T H E B A R E M I N I M U M : A C O M P L E T E P R O F I L E

1. Professional photo

2. Headline with keywords

3. Complete summary

4. Skills & Expertise

5. Customized URL

6. Previous Experience

7. Education

8. Listing of Websites and Social Media

9. Industry and Alumni Groups

10. Quality Contacts

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P R O F E S S I O N A L P H O T O

• Puts a face to the name

• 7x more likely to be clicked on

• Instantly adds a finished look to profile

D O D O D O N ’ T

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H E A D L I N E W I T H K E Y W O R D S

• Using buzzwords improves “searchability”

• Examples of great LinkedIn headlines at WeiserMazars:• Partner, Media & Entertainment Group at WeiserMazars LLP• Senior Manager, Audit and Attest, at WeiserMazars LLP• Senior Manager advising manufacturing and distribution clients at WeiserMazars LLP• Audit and Assurance | Financial Services Group | WeiserMazars LLP

Your LinkedIn Headline

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C O M P L E T E S U M M A R Y

• The “elevator speech” of LinkedIn

• One of the first items people see

What you do

Value added

WeiserMazarsboilerplate

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S K I L L S & E X P E R T I S E

• Include your buzzwords

• Increases “searchability”

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C U S T O M I Z E D U R L

• Neatens your profile

• Shows off your social media savvy

• Makes sharing the link to your profile easier

versus

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P R E V I O U S E X P E R I E N C E

• Your online resume

• Stay connected to your networks

• Can include:

• Job description

• Job responsibilities

• Accomplishments

• Awards won

• Recommendations

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E D U C A T I O N

• Your online resume

• Stay connected to your networks

• Can include:

• Degree received

• Dates attended

• Honors & Awards

• Organizations

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L I S T I N G O F W E B S I T E S A N D S O C I A L M E D I A

• Additional means of contacting you

• Additional information on WeiserMazars

• Primary and secondary email addresses

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I N D U S T R Y A N D A L U M N I G R O U P S

• Professional forums

• Keep updated on industry/alumni news

• Option to participate in the discussion

• Stay connected to existing

industry/school connections

• Discover new connections

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Q U A L I T Y C O N T A C T S

• Quality over quantity

• No need to accept people you don’t know

• Ask yourself: “Would this person be able to introduce me to someone I’d like to know?”

• “People You May Know” feature

• “Webmail Importer” feature

• “Export connections” feature

Your connections

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Y O U R D Y N A M I C P R O F I L E

CONGRATULATIONS, YOU HAVE A COMPLETE PROFILE!

NOW WHAT?

• Add additional sections offered by LinkedIn

• Keep your profile updated as information changes

• Take other #WMAcademy trainings!

• How to Use LinkedIn for Business Development: how to learn from and add to the

professional conversation, utilize Groups, find and contact new leads

• Your Weekly LinkedIn Checklist: how to be a LinkedIn pro in 5 minutes a day

C O N T A C T

Follow us on:

Visit us at: www.weisermazars.com

Gabrielle Chwazik-Gee Senior Marketing Associate(E) Gabrielle.Chwazik-Gee@weisermazars.com (LinkedIn) www.linkedin.com/in/gchwazikgee(Twitter) www.twitter.com/gchwazikgee