1. AT&T | MTV | PARTNERSHIP OVERVIEW TEEN WOLF SEASON 4 2. 1
2 ON-AIR SPONSORSHIP ELEMENTS PARTNERSHIP OVERVIEW TABLE OF
CONTENTS 3 DIGITAL SPONSORSHIP ELEMENTS 4 AFTER SHOW SPONSORSHIP
ELEMENTS 5 AFTER-AFTER SHOW SPONSORSHIP ELEMENTS 3. AT&T AND
MTV PARTNERSHIP OVERVIEW GAVE FANS AN EXCLUSIVE SNEAK PEEK OF THE
NEXT NEW EPISODE OF TEEN WOLF IN THE WOLF WATCH AFTER SHOW.
DEVELOPED IN- SHOW INTEGRATIONS THAT WOVE AT&TS NETWORK AND
DEVICES INTO STORYLINE. GRANTED FAN WISHES SURROUNDING TEEN WOLF IN
A CUSTOM SEGMENT ON THE AFTER AFTER SHOW. RESULT: REACHED MTVS
MILLENNIAL ACROSS ON ALL OF MTVS PLATFORMS. 4. TEEN WOLF | ACTIVE
& PASSIVE INTEGRATIONS AT&T was featured in (3) MAIN
MOMENTS and various PASSIVE INTEGRATIONS where TEEN WOLF stars used
the brands devices in situations vital to the storyline.
Sponsorship Deal Points: Main Moment Active Visuals 3 Guaranteed
Passive Visuals 4 Guaranteed Passive and active visuals throughout
the season featured characters making/receiving calls,
sending/receiving text messages, and using various functions unique
to the phones throughout the season. 5. TEEN WOLF | MAIN MOMENT 1
6. TEEN WOLF | PASSIVE INTEGRATION 7. MTV APP | SECOND SCREEN
EXPERIENCE The MTV App allows fans to explore MTV content, chat
with other fans, and watch full episodes of their favorite shows.
AT&T sponsors the Teen Wolf section within the MTV App.
AT&T receives: Exclusive sponsorship of the Teen Wolf weekly
sneak peeks Exclusive sponsorship of the Teen Wolf page. 8. MTV.COM
| NATIVE ADS Overview: AT&T is the first advertiser to have
Native Ad Units on MTV.com Native add units are found on the Teen
Wolf homepage within MTV.com and the MTV app Why is this
important/beneficial for AT&T? Higher user interaction rate
Doesnt look like a traditional ad Utilizes show content to draw
audiences What is a native advertising? A digital advertising
method where an advertiser gains attention by providing content in
the context of the user's experience and blends seamlessly with
surrounding content. 9. SAMPLE NATIVE AD PLACEMENT ON MTV.COM 10.
Each week, the Wolf Watch after show gives fans a sneak peek of the
next weeks new episode of Teen Wolf. Within each episode (12x
episodes) AT&T receives: One (1) AT&T verbal mention per
episode reminding fans to stay tuned for the sneak peek One (1) :03
lower-third presented by AT&T graphic at the start of the sneak
peek At the end of the show, the host directs fans to tune in to
the AFTER AFTER SHOW on MTV.com or the MTV app. WOLF WATCH | VERBAL
AND LOGO INTEGRATIONS 11. THE AFTER SHOWS | VERBAL INTEGRATION 12.
Each week, fans tweeted their TEEN WOLF related wishes for a chance
to be the featured fan in the AT&T Fan Wishes Granted segment.
Following the show, MTVs TEEN WOLF Twitter account (@MTVTeenWolf)
tweets out to the Fan Wishes Granted winner with an @ATT mention.
Within each episode (12x episodes) AT&T receives: Exclusive
ownership of the Fan Wishes Granted segment One (1) AT&T verbal
mention per episode One (1) AT&T graphic logo placement in the
Fan Wishes Granted segment AFTER AFTER SHOW | FANS WISHES GRANTED
13. THANK YOU!
