Rodeo Recap

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Recap of the Austin Rodeo made during my promotions/marketing internship for Clear Channel Radio for 98.1 KVET and KASE 101

Text of Rodeo Recap

  • 1. Recap 2009

2.

  • Initial Lineup Announcement on Morning Drive:
  • January 28
  • Rodeo Lineup Included on KVET Website:
  • January 28-March 28
  • Total Value $2125

3.

  • Rodeo Winning Weekends
  • February 13-15
  • March 6-8
  • March 13-15
  • March 20-22

4.

  • On-Air Morning Giveaways
  • March 2
  • March 9
  • March 16
  • On-Air PM Drive Giveaway
  • March 16

5.

  • Home Town Calendar
  • Total 324 mentions
  • from 2/13-3/22

6.

  • Concerts Promoted On-Air
  • 3/14 Randy Rogers
  • 3/16 Josh Turner
  • 3/18 Clay Walker
  • 3/21 Eli Young Band
  • 3/22 Randy Travis
  • 3/25 Creedence Clearwater Revisited
  • 3/26 Jack Ingram
  • 3/28 Kevin Fowler

7.

  • Initial Lineup Announcement on Morning Drive:
  • January 28
  • Rodeo Lineup Included on KASE Website:
  • January 28-March 28
  • Total Value $2125

8.

  • Morning Drive Rodeo Update
  • 32 times Monday-Friday

9.

  • Rodeo Winning Weekends
  • February 20-22
  • March 6-8 (carnival wristbands included)
  • March 13-15
  • March 20-22 (Jack Ingram)

10.

  • KASE Morning Crew
  • Hosted Rodeo Austin Gala
  • February 9

11.

  • KASE Whats New
  • Total of 396 mentions
  • from 2/9-3/22

12.

  • Concerts Promoted On-Air
  • 3/15 Jimmy Wayne
  • 3/16 Josh Turner
  • 3/18 Clay Walker
  • 3/20 Kellie Pickler
  • 3/21 Eli Young Band
  • 3/22 Randy Travis
  • 3/26 Jack Ingram
  • 3/27 Craig Morgan

13. Cowboy Breakfast

  • 98.1 KVETs Bucky and Bob live on-air from event March 9, 6a-10a
    • Total Value: $10,000
  • KASE 101s Gary Harmon