AT&T | MTV | PARTNERSHIP OVERVIEWTEEN WOLF SEASON 4

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2 ON-AIR SPONSORSHIP ELEMENTS

PARTNERSHIP OVERVIEW

TABLE OF CONTENTS

3 DIGITAL SPONSORSHIP ELEMENTS

4 AFTER SHOW SPONSORSHIP ELEMENTS

5 AFTER-AFTER SHOW SPONSORSHIP ELEMENTS

AT&T AND MTV PARTNERSHIP OVERVIEW

GAVE FANS AN EXCLUSIVE SNEAK PEEK OF THE NEXT NEW EPISODE OF TEEN WOLF IN THE WOLF WATCH AFTER SHOW.

DEVELOPED IN-SHOW INTEGRATIONS THAT WOVE AT&T’S NETWORK AND DEVICES INTO STORYLINE.

GRANTED FAN WISHES SURROUNDING TEEN WOLF IN A CUSTOM SEGMENT ON THE AFTER AFTER SHOW.

RESULT: REACHED MTV’S MILLENNIAL ACROSS ON ALL OF MTV’S PLATFORMS.

TEEN WOLF | ACTIVE & PASSIVE INTEGRATIONS

AT&T was featured in (3) MAIN MOMENTS where TEEN WOLF stars used the brand’s devices in situations vital

to the storyline.

Sponsorship Deal Points: • “Main Moment” Active Visuals – 3 Guaranteed • Passive Visuals – 4 Guaranteed

Passive and active visuals throughout the season featured characters making/receiving calls, sending/receiving text messages, and using various functions unique to the phones throughout the season.

MTV APP | SECOND SCREEN EXPERIENCE

The MTV App allows fans to explore MTV content, chat with other fans, and watch full episodes of their favorite shows. AT&T sponsors the Teen Wolf section within the MTV App.

AT&T receives: • Exclusive sponsorship of the

Teen Wolf weekly sneak peeks• Exclusive sponsorship of the

Teen Wolf page.

MTV.COM | NATIVE ADS

Overview:• AT&T is the first advertiser to have Native Ad Units on

MTV.com• Native add units are found on the Teen Wolf homepage within

MTV.com and the MTV appWhy is this important/beneficial for AT&T?

• Higher user interaction rate• Doesn’t look like a traditional ad• Utilizes show content to draw audiences

What is a native advertising?A digital advertising method where an advertiser

gains attention by providing content in the context of the user's experience and blends seamlessly with

surrounding content.

NATIVE AD SAMPLE

PLACEMENTS ON MTV.COM

Each week, the Wolf Watch after show gives fans a sneak peek of the next week’s new episode of Teen

Wolf.

Within each episode (12x episodes) AT&T receives: • One (1) AT&T verbal mention per episode reminding fans to stay tuned for the sneak peek• One (1) :03 lower-third “presented by AT&T” graphic at the start of the sneak peek

At the end of the show, the host directs fans to tune in to the AFTER AFTER SHOW on MTV.com or the MTV app.

WOLF WATCH | VERBAL AND LOGO INTEGRATIONS

Each week, fans tweeted their TEEN WOLF related wishes for a chance to be the featured fan in the AT&T “Fan Wishes Granted” segment. Following the show, MTV’s TEEN WOLF Twitter account (@MTVTeenWolf) tweets out to the “Fan Wishes Granted” winner

with an @ATT mention.

Within each episode (12x episodes) AT&T receives: • Exclusive ownership of the “Fan Wishes Granted” segment • One (1) AT&T verbal mention per episode • One (1) AT&T graphic logo placement in the “Fan Wishes Granted” segment

AFTER AFTER SHOW | FANS WISHES GRANTED

THANK YOU!