Mobile Social Media Marketing

Hacks to be Successful

Why Mobile Marketing?

More and more users are logging in to social networks using their mobile devices

There are also social networks that can only be used on mobile devices

5 Social Media Hacks …

Social Media Hacks:Utilize Targeting Options-

Hyper-local Ads: Location, location, location!

Platform & Device Targeting

Wi-Fi

Social Media Hacks: Native Formatting-

According to Yahoo, integrated native ads gained more attention than non-native ads

Native ads provide a much more streamline user experience, especially on mobile

Consider which format best suits your product

The Golden Triangle: Mobile, Social, & Video-

Facebook’s video ads generate 5-6% higher engagement than non-video

YouTube’s video ads are 1.4x as likely to be watch on smartphones

Twitter’s video ads are viewed on mobile devices 90% of the time

Pinterest has just introduced Cinematic Pins

Video Advertising:Expensive and Fairly Static-

Know what you want to say and what worked for you on other channels

Not for testing formats and content, especially for companies with limited budgets

Cashing-in on Incentives:Deep-Linking-

Technology that can connect different mobile environments

Deep links allow you to bring users to a unique landing page- allows users to cash-in on freebies

Analytical Measurements

Always have a way to measure your efforts

Use analytic dashboards to know what’s working and what’s not

Use and analytics partner to get advanced functionalities

Contact Us for the Full Presentation:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: contact@mcusa.co

www.mediacontactusa.com

Work Cited:

Avrahamy, Ran. “5 Hacks to Make the Most of Social Advertising on Mobile”. Kissmetrics. https://blog.kissmetrics.com/make-the-most-of-social-advertising-on-mobile/

Lobosco, Katie. “Twitter still doesn't have as many users as Instagram”. CNNMoney.com. Feb. 5, 2015. http://money.cnn.com/2015/02/05/investing/twitter-earnings-users/