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Lauren MacPhail@LaurenMacPhail
Director, Search and Growth Marketing @ Macy’s- 9 Years in Digital Marketing- Agency/B2B/B2C across all tactics
HUGE Bucket Shifts
May-15
Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15-40%
0%
40%
80%
120%Non Trademark - Mobile - Sessions YOY%
SEM
Sessions YOY%
Change is the Given, Decreasing Efficiency
1. There is Always More Traffic, More Content
2. Test Everything, Always.
Lauren MacPhailhttp://bit.ly/MobileSearch2016