Mobile Analytics

Rise in Device Owners

Growth of Mobile Phone User Base - 2012

What is Mobile Analytics?

Mobile Analytics = Mobile Web + Mobile Apps

Mobile Web Analytics

• Studies the behavior of mobile website visitors just like traditional web analytics.

• Refers to the use of data collected as visitors access a website from a mobile phone.

• Helps us determine which aspects of the website work best for the mobile traffic.

• Helps us understand which mobile campaigns work best for the business.

• Discover which parts of the app people are using.

• Which parts of the app drive valuable conversions.

• If people actually use the app.

• Detect the mobile device from which the app is used.

Mobile App Analytics

Growth in Browser and App Users

Available Data for Mobile Web Analytics

• Page views• Visits• Visitors• Countries• Information related to Mobile Devices

(Screen Resolution, Mobile Operator, etc.)

Mobile Web Analytics

Mobile Web Analytics

Mobile Devices Data

Mobile Web AnalyticsMobile Device Branding

Mobile Web Analytics

Operating System

Mobile Web Analytics

Mobile Input Selector

Mobile Web Analytics

Screen Resolution

• Screen Views instead of Page Views.• Can measure more than what appears on the screen.• Unique Users identified via User Ids instead of Cookies.• Shorter Session Timeout.• Offline Interactions.• Users Spread across different versions.

Available Data for Mobile App Analytics

How is Mobile & Web Analytics Similar?

• Engagement

• Event Tracking

• Conversions

• Campaign Tracking

How Mobile Analytics is Different from Web

Analytics• Data Connection Speeds

• Reporting

• GPS Location of Visitors

• Screen Size Resolution

Other Mobile Analytics Tools

Omniture

• Visitors Identification

• Mobile device reporting

• Mobile-specific collection enhancement

Amethon

• All Standard web metrics

• Filters out PC browser that accidentally Access your mobile site.

• Handset capability analysis including brand, Model and screen resolution.

Bango

• Unique user ID for all your visitors delivers 8x greater accuracy

• Independently measures all mobile advertising and marketing

• Accurate date in real time for the fastest reaction

Thank You