DATA VISUALIZATION POWERS

MOBILE ANALYTICS - SELLING

MOHAN DORAIRAJ

Apr 9, 2014

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DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING

MOHAN DORAIRAJAbout Me

THE FUTURE IS CALLING

DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING3

By 2017

50% of people in the world will own a Smartphone**

Now,

One in Fivepeople in the world own a Smartphone*

*Source: http://www.businessinsider.com/smartphone-and-tablet-penetration-2013-10**Source: http://www.warc.com/LatestNews/News/Smartphone_penetration_at_50_by_2017_.news?ID=31467

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Market Leader in Mobile Commerce

Great shopping experiencesAnytime, Anywhere, Any device

DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING

Source: http://www.ebayinc.com/system/download_links/eBay%20Mobile%20Momentum%20Q4%202013.pdf?download=1

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40% Sales (GMV) Touched by Mobile

DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING

As of Q4 2013. Source: http://www.ebayinc.com/system/download_links/eBay%20Mobile%20Momentum%20Q4%202013.pdf?download=1

SELLING ON MOBILE

Your

Item

Condition

Details

Format & Price

Shipping

Pref

erences

Photos

Title

Category

LISTING FOR SALE CAN BE OVERWHELMING

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DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING

Which category is best fit?

What to mention in title?

How many photos?

So much to type!

Price too high?Price too low?Auction or Fixed Price?

USPS/ Fedex?First class/Flat Rate/Priority?

SELLING SIMPLIFIED

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SCANREVIEW PREFILLED INFO

LISTED!1 2 3

DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING

SEAMLESS ACROSS DEVICES

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Start Listing your ItemAnytime, Anywhere, Any device

DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING

Selling HUB

Condition

Details

Format & Price

Shipping

Pref

erences

Photos

Title

Category

HUB & SPOKE MODEL

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DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING

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DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING

USER TRANSITIONS BETWEEN SPOKE PAGES

DATA VIZ @ EBAY

EXTERNAL VISUALIZATIONS

DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING13

EXTERNAL VISUALIZATIONS

DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING14

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Domain specificity

Viz

Co

mp

lexi

ty

Generic Domain Specific

Complex

Simple

1

Monitoring Report

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Funnel Dashboard

Enter/Exit Spokes

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Session Visualizer

VISUALIZATIONS @ EBAY MOBILE ANALYTICS

DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING

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HOW IS THE PRODUCT DOING?

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DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING

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Simple Trend Lines

Health by colors

Helps to keep track of trends directionally

Helps to react to sudden changes due to product releases/promotions

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DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING

Note: Data shown is mock up data, not actuals

MONITORING REPORTSimple, Generic

WHERE EXACTLY IS THE ISSUE?

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DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING

IT’S IS AN ISSUE!

FUNNEL DASHBOARD

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Detect changes at high level

Detect changes at individual spokes

Detect changes at key touch points and how it propagates down the line

DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING

Note: Data shown is mock up data, not actuals

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Simple, Domain Specific

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Issue A (-1)

Fix B(+2)

A+B+1

Net+1

DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING

Note: Data shown is mock up data, not actuals

FUNNEL DASHBOARD - EXAMPLE2

Simple, Domain Specific

THE SESSION LENS

PRESENTATION TITLE GOES HERE21

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Based on a Google Research paper: http://research.google.com/pubs/pub34510.html Note: Data shown is mock up data, not actuals

DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING

SESSION VISUALIZER4

Complex, Domain Specific

CAN WE IDENTIFY NEW, INTERESTING PATTERNS?

PRESENTATION TITLE GOES HERE23

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ENTER/EXIT SPOKES

DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING

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Complex, Domain Specific

Exit

Enter

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DATA VISUALIZATION POWERSMOBILE ANALYTICS - SELLING

SUMMARY

Simple Flow Complex and rich data in the backend Simple, Insightful, Detailed

Visual Analytics

Better product + Smarter Business Decisions

Happy CustomersBusiness GrowthSUCCESS

Q&A