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Miritec was a technical contractor for the development of high-scale social promo “Be yourself”, launched by Sprite in Azerbaijan.
“BE YOURSELF” PROMO FOR SPRITE AZERBAIJAN
THE COCA-COLA COMPANY
For years Coca-Cola Company has been known
worldwide. Millions of people associate this name with a
refreshing drink, and its taste is familiar to them since
childhood.
The history of Coca-Cola counts more than 120 years and
today it has resulted in more than 2800 drinks, whereas
Sprite is one of the most popular and in-demand one. Its
brand joined company’s product range in the early 1960s.
At present, Sprite is ranked seventh on the global market
of soda drinks, having 8% share. Sprite is the 3rd most
popular Coca-Cola brand, being inferior to only Coca-Cola
and Coca-Cola Diet.
CHALLENGE
“Be Yourself” promotion in Azerbaijan required technical
instruments to gain maximum audience coverage and
high level of their involvement. Viral effect of the promo
CONTACT US
www.miritec.com
4, Ivan Lepse Boulevard, Kiev, 03680, Ukraine
+380 44 359-05-90
CUSTOMERThe Coca-Cola Company
INDUSTRYBeverage
CHALLENGEDevelopment of the platform to gain maximum audience coverage and participants’ involvement in the promotion across social networks.
BUSINESS BENEFITSSince the promo start, the amount of codes registered per day has increased by 80%, while the number of user registrations per day increased by 200%.
TECHNOLOGIES AND METHODOLOGIESProgramming languages – PHP
Methodologies – Cascade Model
http://www.miritec.com/project/ozunkimiol
TASK
The project implied creation of a separate platform for
those having no account in social networks that would
have given tools to place and share photos. Then, it
required the development of a mobile-friendly platform to
take selfies.
Providing technical assistance, it was necessary to
present accessible and user-friendly tool to take part in
the promo and make the process of taking selfies as
simple as possible.
should have been realized throughout distribution of
participants’ selfies, published with #ozunkimiol hash tag
(#iamwhatiam) across social networks, and their
appearance in the feed of a main platform. It is there
participants could vote for the best selfies, and the
winners were awarded with VIP-passes to the grandest
venues of the country to make selfie with a national
celebrity.
SOLUTIONS
During the project, the entire range of technical services
was completed:
development and implementation of the promo’s
main platform by means of Amazon Web Services
cloud;
its integration with social networks (Facebook,
Instagram, Twitter);
incorporation of UCT codes mechanics to increase
viral effect;
development of a mobile version;
utilization of antifraud systems;
selfies and participant’s profile photos moderation
in the real-time mode.
Miritec was a technical contractor for the development of high-scale social promo “Be yourself”, launched by Sprite in Azerbaijan.
“BE YOURSELF” PROMO FOR SPRITE AZERBAIJAN
BUSINESS BENEFITS
“Be Yourself” hashtag #ozunkimiol is one of the most
popular in Instagram amongst the Azerbaijani.
During the first day more than 100 photos were published
on Instagram with hash tag #ozunkimiol. In a month the
number has reached 3000.
Since the promo start, the amount of codes registered per
day has increased by 80%, while the number of user
registrations per day increased by 200%. By the end of the
first week users started to win the main prizes of the
promo.
FUTURE STEPS
improve the platform for its further implementation
in brand’s promotions;
integrate it with more social networks (VK, OK.ru,
Pinterest, Youtube).
TESTIMONIALS
“While working on #ozunkimiol promotion our task was to
create user-friendly tools for participants to join the
promo and take part in its prize drawing further on.
Design of #ozunkimiol promotion was trendy and
developed considering the targeted audience.
Additionally, we have optimized it for running on mobile
devices, including those with retina displays.”
Nikita Furmanov, Lead Designer, Miritec
CONTACT US
www.miritec.com
4, Ivan Lepse Boulevard, Kiev, 03680, Ukraine
+380 44 359-05-90
CUSTOMERThe Coca-Cola Company
INDUSTRYBeverage
CHALLENGEDevelopment of the platform to gain maximum audience coverage and participants’ involvement in the promotion across social networks.
BUSINESS BENEFITSSince the promo start, the amount of codes registered per day has increased by 80%, while the number of user registrations per day increased by 200%.
TECHNOLOGIES AND METHODOLOGIESProgramming languages – PHP
Methodologies – Cascade Model
http://www.miritec.com/project/ozunkimiol
“Successful implementation of a promo in social media is always a challenge for a team of developers, designers and
project managers. In this case we were intended to develop a promo for everyone, not only for social networks’ regulars.
The promotion thereupon was based on a platform that did both, “conducted prize drawing” and “allowed” every user to join
the activity, including those with no account in social networks.
Our development meets goals of the promotion and, more importantly, interests of the participants. I believe this project
enabled our team to demonstrate its experience in creation of out-of-the-box solutions. Furthermore, this one is ready to
get incorporated in future promotions!”
Nikolay Goncharov, СЕО, Miritec
