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LBI - Microsoft
Marketing in the Moment
LBI - Microsoft
LBI - Microsoft
LBI - Microsoft
LBI - Microsoft
LBI - Microsoft
LBI - Microsoft
LBI - Microsoft
LBI - Microsoft
LBI - Microsoft
So, was my ques-on answered?
Is it safe for a child to have a mobile
phone?
LBI - Microsoft
Why is this important?
LBI - Microsoft
Engage with Groups
LBI - Microsoft
Competitive Advantage
Most brands only track a few hundred keywords.
This often represents less than half of the market
MSFT Mobile are intentionally aiming to gain a more comprehensive & sophisticated view of the
market
LBI - Microsoft
What do we do next with this data?
LBI - Microsoft
Infrastructure to scale the process
LBI - Microsoft
LBI - Microsoft
This presenta-on was part of a duo presenta-on at RIMC 2015 with ColleDe Easton (Linkdex) and Tejal
Patel (MicrosoM)
More on hDp://www.linkdex.com