Great Content Matters Linkdex Think Tank 2013

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    09-May-2015

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DESCRIPTION

The attached deck is my presentation at the invite-only Linkdex event in the run up to the Content Marketing Show. It is designed to complement that presentation and looks at idea creation and how to maximize your ability to create great ideas consistently.

Transcript

  • 1.CONTENT STRATEGY MAKE IDEAS YOUR FRIEND.

2. INSPIRATION DOES NOT GROW ON TREES | @simonpenson THE PROBLEM 3. IDEAS ARE LIFEBLOOD OF ANY STRATEGY 4. CONTENT TECHNICAL TRAINING INBOUND SOCIAL | @simonpenson CENTRAL TO EVERYTHING 5. LIKE MUSIC YOU NEED DIFFERENTIATION 6. GET IT RIGHT AND | @simonpenson 7. HOW DO YOU CREATE THOSE BIG SPIKES? 8. LEAVE NO STONE UNTURNED 9. EVERY IDEA BRAINSTORM NEEDS STRUCTURE 10. HERES OURS | @simonpenson 11. SETTING THE SCENE FOR CREATIVITY 12. BRAINSTORM WHEN DRUNK OR SLEEPY 13. EXERCISE IS GOOD TOO | @simonpenson 14. READ THIS COMBINE PSYCHOLOGY & CREATIVITY 15. BACK TO THOSE PILLARS 16. PILLAR ONE > OBJECTIVES 17. PILLAR TWO> PERSONAS MR & MRS THOMPSON TIME RICH DISPOSABLE INCOME BUSINESSMAN MR & MRS ASHWORTH TIME POOR AS BOTH WORK INVESTING FOR CHILDREN MRS BARNES INHERITED WEALTH INVESTOR. | @simonpenson 18. 0%5%10%15%20%25%30%13-18 19-24 25-34 35-44 45-54 55-64 65+Audience Split By AgePILLAR THREE > DATA SEARCH, SOCIAL, SURVEYS ETC 19. PILLAR FOUR > CONTENT TYPES 20. PILLAR FIVE > LEARNING STYLES | @simonpenson 21. PILLAR SIX > LONG TAIL | @simonpenson 22. PILLAR SEVEN > SEMANTIC ASSOCIATION | @simonpenson 23. PILLAR EIGHT > PLATFORM | @simonpenson 24. HERES AN EXAMPLE 25. USE THIS > FACEBOOK POWER EDITOR SOCIAL DATA 26. 0%1%2%3%4%5%6%7%8%9%10%13141516171819202122232425262728293031323334353637383940414243444546474849505152535455565758596061626364Age Split Of AudienceFacebook Phones 4uCREATE THIS > INSIGHT 27. 0%10%20%30%40%50%60%70%80%90%100%Percentage of Audience Who Like Facebook Phones 4uMass Appeal Potential Topics Topics To Avoid | @simonpenson 28. 98928784746864636253514340313023 2215Zazzle Content Index: TV ShowsJersey ShoreIm A CelebrityBritains Got TalentTwo and a Half MenStrictly Come DancingCoronation StreetOnly Way Is EssexHow I Met Your MotherX FactorMock The WeekGeordie ShoreFamily GuyWalking DeadDexterSpartacusGame of ThronesMad MenDownton AbbeyThis provides content prioritisation basedon interest data | @simonpenson 29. TOOLS THAT CAN HELP WITH IDEAS | @simonpenson 30. GOOGLE TRENDS | @simonpenson 31. MURAL.LY 32. STORYBOARD THAT 33. BOTTLENOSE 34. QUORA | @simonpenson 35. THINK WITH GOOGLE | @simonpenson 36. PUBLIC DATA | @simonpenson 37. ZANRAN | @simonpenson 38. PULLING IT TOGETHER | @simonpenson 39. | @simonpenson 40. THE END RESULT? | @simonpenson 41. LONG TERM AUDIENCES OF VALUE 42. Simon Penson Zazzle Media @SIMONPENSON WWW.ZAZZLEMEDIA.CO.UK SIMON.PENSON@ZAZZLEMEDIA.CO.UK DOWNLOAD IT > SLIDESHARE THANKS.

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