Marketing Fact Pack 2015

Hello! Bonfire Marketing has pulled the most relevant stats from Advertising Age’s 2015 Fact Pack. Let us know if you have any questions or just want to chat about the details. We love talkin’ shop.

Spending Trends Stay Steady

•  TV slows

•  Print and radio continue

to decline

•  Internet stabilizes (but

continues to grow)

Print / Radio a Steady Decline

•  US and worldwide

spends are positively

correlated

More Time on Digital

•  More time spent on

digital than TV

•  Digital diversifying

•  Mobile and social grow

•  Laptop / desktop

decline

Digital Breakdown

•  Migration to mobile

•  Mobile and tablet

differences are getting

cloudy

Largest Online Properties

•  Facebook video on the

rise

•  Google a clear leader

Sentiment

•  Getting close to

prerecession levels

Household Income

•  Stagnant

•  Interesting how it does

not reflect on sentiment

Smartphone Stats

•  Business in the morning

•  Interactions in the

evening

•  Fun late night

Smart Devices Are Coming

•  Integrated

•  Efficient

•  Everywhere

Multitasking

•  The noise is increasing

•  The distractions are

increasing

•  The marketing

channels are increasing

Cord-Cutting

•  Trend is growing

•  Apple users are leading

the pack

Summary

•  More migration to digital

•  Integrated campaigns

•  Smart devices are

coming (some are here)

•  Timing (calendaring) is

very important