CURRENT SITUATION

Everyone has digital assets such as airmiles, loyalty points, in-gamecredits etc, but no single wallet to organise andspend these through

Billions of digital assets thereforeremain unused

Unspent digital assetsrepresent a realmonetary value

No other solutionhas extensive

offering of productswhich digital assetscan be spent on

GLOBAL LOYALTY MARKET

Market size in $bn

Millions of customers... waiting for relevant servicesuch as gaming, music, video & online publications

Loyalty Cashback84

03

900

active inactive

Wrong incentive

Reward beats brand

Important to 80% of consumers

Important to 80% of consumers

60% of brands

60% of brands

How important are coupons or rewards that I can use where I want

Reward me instantly with digital goods

70%of consumers ready to change behaviour

OPPORTUN

ITY

WITH CREE

L!

25%of loyalty systems

reward engagement

CREEL ONE WALLET FITS ALL

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• Everyone has digital assets; e.g. collecting them through their favourite loyalty programs (Miles & More, Tesco Club, Nectar, Deutschland Card etc.), buying them in games or earning them through activities

• Creel lets your customers exchange their digital assets for any products offered by you

• • By signing up to Creel you not only grow your revenues on exchange, but increase engagement, gain and retain customers, resulting in increased Life Time Value (LTV)

ECOSYSTEM

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l. Exchangel. Transfer your assets into the wallet

II. Earn digital assets through offers on Creel (advertisement)

earn

spend

TURNING CHURN INTO PROFIT• Creel offers the merchant (if wanted) to have a closed ecosystem

• When your gamer is about to drop off, you are able to - with adadvertisement & virtual currency exchange, to allow your gamer to take their old currency into their new game

• The players keep playing & spending. You keep the players and the the revenues!

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BUSINESS MODEL

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MAKING IT EASY

Once the game is downloaded with Creel, the consumer will be prompted to make a Creel account

Creel will prompt the user to connect all available payment/ virtual currency systems the consumer is using

Now Creel can be used across different merchants & loyalty programs

Scenario - using Creel when running out of credits

CCreel user is prompted with message that he needs more currency. Does he wants to use Creel?

If yes, Creel will look for number of options

a) The system will try to monetise the exchange, by using virtual currency in the Creel wallet that can be exchanged

b) If the Creel wallet is empty, the system will try to nd another Creel user that wants to exchange for this currency

c) If no user can be matched, the game merchant (if he approves) will offer a certain amount of credits to make sure the user is staying within the game

d) d) If no other option exists, the user will be asked to watch advertisement within his Creel wallet in exchange for the virtual currency he needs

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1

1

2

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CASE STUDY

4-weeks pilot with 1,000 users achieved the following results:

•  47% of all gamers converted to an active Creel user (paying user)

•  On average gamers played 30% longer

•  Increase in retention; all Creel users have been a been active in the games 4-weeks long

• On average revenues increased by € 1,30 per user for the game developer

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BUSINESS CASE - UK

• 15 mio loyalty program users• Overlap between & loyalty is potentially 2 mio• Of 2 mio, 30% will use Creel

• €1.3 p.m will be spent in the game• Potentail revenue for my game:

250K

users

€325K

p.m

€€€

€

600K

users

€760K

p.m

EXISTING USER

NEW USER• 15 mio loyalty program users • Out of 13 millions 1 may be able to acquire

• 1.3 p.m will be spent in the game • Potentail extra revenues for my game

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ROADMAP 2015 - 2016

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2017 COUNTRY ROLLOUT

2015/2016 COUNTRY ROLLOUT

INDIA

BRAZIL

UNITED STATES

SOUTH KOREA

RUSSIA

UNITEDKINGDOM

GERMANYTURKEY

SOUTH AFRICA AUSTRALIA

ROLL-OUT 2015 TO 2017

CHINA

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UK: NECTAR PARTNERSHIP

The nectar program is the largest loyalty scheme in the UK

Includes company & retailers such as BP, Sainsbury, Expedia, Hertz and eBay

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GERMANY LAUNCH

*Setup and partnership to be conrmed

DATA:• Loyalty Market: 40 millions• Unique Gamer Market: 15 millions• Marketing: Continous, High frequency• 12 months TV, Online, Mobile

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TRANSPARENT & SEAMLESS

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•  Integration is fast and easy; only 5 lines of code is required

•  There are no fees to sign up to Creel

•  No hidden fees, no extra fees to third parties (Apple, Google etc)

• The exchange is simple and transparent for both merchant and consumer

• Business model and earnings are easily managed and converted to your bottom line

A LITTLE ANECDOTE

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“Being a Plants vs Zombies buff, going through each level with military precision, I am not one for loosing. When my credits were running out the other day, and I simply couldn’t use any power-ups to complete the lelevel, I wished there was a way I could've exchanged my other virtual currencies and loyalty points to get ahead in the game. Creel would have been the perfect solution.”

- Susanne Waldau Co-founder and Business Consultant Attraversi

GET STARTED NOW WITH CREEL

•   Integration with Creel is as easy as the integraton of Facebook in your app

•   Any application can integrate with 5 lines of code with its own look and feel

•   Creel is a platform where a user can manage, exchange, spend and earn digital assets

•  Customize the modules the way you want. You set the exchange rates, spending capacities and other limits

•  Creel allows the merchant to remotely manage their Creel services around the clock

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office@creel.me