PowerPoint Presentation
Social Games from Berlin... ...where Internationality meets
Agility
Dr. Anne SeebachHR University Relations
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About WoogaCase Study Monster WorldPS: Were hiring!
Wooga world of gamingKey statsfounded 2009 in Berlin by Jens
(CEO) & Philipp (CTO)6 games on Facebook; 50 million active
users / month2 games on mobile platforms70% of users are female
(age 20-60)one of the largest social game developers worldwide2 new
hires / week
We are the largest social game developer from Europe: Worldwide
we are number 7, but everybody else in the Top 10 is from the west
coast of the USBy the way: Less than 10% of our users are from
GermanyWe are 69 employees now and growing at 1 person per
week.3
what do we do?
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games!
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games for everyone!
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core human desire
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...why casual games?
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1. No entry barriers
No installationnecessary &Free to play
2. Quick I only have a 10 min break
Appointment Gaming3 min4 hours23 hours70 hours
3 min to understand the gameShort core game loop
3. Place Continue playing anywhere, anytime
...but how do we do successful games for everyone?
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Wooga combines hearts and brainsto build the best games!
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Launched July 2009Biggest brain training game on Facebook#1
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August 2009
Launched February 2010Top 20 Facebook gamePop colourful bubbles
and explore the secrets of a mysterious islandEuropean Games Award
2010: Best European Social Game
#2
Launched May 2010Top 20 Facebook gameGrow crazy plants and build
your own unique Monster Garden.#3
Launched: December 2010Cure cute pets of funny diseases while
building your own pet hospital.
#4
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Launched: March 15, 2011Click as many gems as possible in
60sAlready a top 20 Facebook gameFastest growing Facebook app
todayEuropean Games Award 2011: Best European Social Game
#5
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#6
Launched: August 15, 2011Beautiful story and artBuild your
medieval city and explore adventures with your friendsIn Top 20 of
fastest growing Facebook games today
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About WoogaCase Study Monster WorldPS: Were hiring!
Prototyping
Vermeide konzeptuelle Fehler in der frhen
Spielentwicklungberprfe den Spafaktor27
Human gardener or ...
Lebensentscheidende Fragen28
... Monsters ?
Wir haben uns fuer die Monster entschieden 6 Monate lang
gearbeitet am Minimum viable product29
...and how do monsters make money?
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Coins
Materials
Expansions
Customize avatar
Decoration Items
2.3%2.8%10.5%9.6%0.3%Instant Build
6.3%
Magic Wands~ 35 %
Consumables ressource that is used up and needed // wooga
biggest virtual magic wand seller in the world
Magic wands: 35 %32
Crafting with woogoo
~ 30 %
Added new consumbable to the game
Rainbowslime
possible to get it: harvest or sell to robertuser has never
enough my mother on the phone: woogoo is great, but I never have
enough of it33
...what about user feedback?
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... A/B tests & iterations!
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oldnew+ 24 %A/B test: pricing magic wands
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A/B test: add wands button
+ 23 %
Magic wands button no chance to buy before they are gone
Other version buy whenever you want
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Iteration: balancing3min5min
A/B test: growth time of lemonade bushes
5 min => 3 min
3 min5 min
Sometimes its even simpler: Changing the growth time (=just
configuration).39
... and yes, it works!
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Facebook reduces viralityBubble Island launchRank #4Monster
World ramp-upDiamond DashlaunchHappy Hospital launchRank #7Rank
#6Brain Buddies launch
Rank #15
About WoogaCase Study Monster WorldPS: Were hiring!
Dont think about working at other companies!
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Our office in Berlin
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We are the world of gaming
more than 200 colleagues from 33 nations and our games played in
more than 200 countriesWooga wants to bring games to even more
countries to reach people all over the world. > 2.5% of Facebook
gamers playing wooga games> 0.5% of Facebook gamers playing
wooga games
colleagues from 33 nations
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Small teams, huge impact
flexible project management small teams of 10 - 15
peopleinterdisciplinary working environment (engineers, pm &
game artists)
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Casual games, casual workplace
value personality & performance over rules, team fittingno
suits, open office space & flat hierarchiesawesome kitchen
(cereals, sweets, softdrinks, milk, fresh fruits)
here casual Friday happens every day!
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Tap into your full potential
how do we learn from each other? brownbag lunches! daily
standupsteambuilding budgets for every team to get the people
stronger connected to each other!personal development:
budget of 1.500 per employee / year2 paid days off for personal
education
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Woogas like cool party locations
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Come and join our awesome team!Check out our open job positions:
www.wooga.com/jobs/
check out: wooga.com/[email protected]
work for us!!52
