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Teenagers are addicted to internet and social media. Thus, they rely heavily on data package.

They switch to sim card that provides big quota from data package as the bonus. After they are running out of balance, they tend to switch again with another sim card that comes with similar bonus.

“I don’t think keeping other’s number is important nowadays. I only use text and call to communicate with my family. However, I spend heavily on LINE, social media, or email to stay in loop with my group.” - Nadya Yunanda, 19 years old, a student from Universitas Multimedia Nusantara.

Teenager can establish their network since early age.

Number is one of the most flexible platform to communicate (without using data package) instead of ID (from certain messengers), or email.

Every time people switch their number there’s a chance he/she loses a contact of someone important.

Shortcoming for switching number

Benefit of preserving number

“I choose to keep someone’s number instead of their ID (for certain messenger) for work because certain messenger is perceived as something not professional. You can’t talk about work with funny stickers.”

Meet Masta, an 18 years old active student from Universitas Pembangunan Nasional. He is also an announcer in Yogyakarta. His job requires him to connect professionally with a lot of people.

After learning from Masta, how can we make other teenager preserves their mobile phone number as an important asset in life?

Each of you have different identity.The more you become yourself, the less you are like anyone else, which makes you unique. However, teenagers see their mobile phone numbers are tacky and common. Simpati Loop want to convey teenager’s uniqueness through their mobile phone number.

By convincing teenagers that their mobile phone number is part of their identity.

Special ingredients from Simpati Loop to create your personalized food and beverages, exclusively just for you.

Why food and beverages?Teenagers love to share what they eat on social media. So, they can convert their Simpati Loop number into a special ingredient to create personalized food and beverages. Thus, teenager can express their true identity with Simpati Loop. But how?

Every mobile phone number possesses a unique combination of numbers that particularly generated just for one person. Simpati Loop will convert each number into set of special ingredients to make personalized food and beverages that represents each user’s uniqueness.

Your unique number will generate toppings such as pistachio, green tea, chocolate, banana, cheese, and jelly. Enjoy your donut!

Simpati Loop can explore another possibility to create other kind of food as the symbol of teenager’s unique identity. They can be pizza, ice cream, and other yummy dessert.

Thus, this campaign can be extended further according to the needs.

Teenager can share their personalized food in social media. Through word-of-mouth, the campaign will go viral and teenager will start to know the importance and benefit of preserving their own number, and how delicious their number are.

What is the benefit of this campaign?