2014 #Canneslions Review by DigitasLBi France

  • Published on
    11-Aug-2014

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This year's theme for the Cannes Review is "People Inside": - 100% People Inside through technology - 100% People Inside through product - 100% People Inside through people

Transcript

<ul><li> CANNESR E V I E W 2 0 1 4 </li> <li> THE BIG DIGITAL PLAYERS </li> <li> THE BRAND LIVE STATION </li> <li> Hello L A U R E N T N U Y E N Executive Creative Director France &amp; Europe West D I G I TA S L B i I S O B A R B E T C D I G I TA L L E O B U R N E T T T B W A J E A N - P H I L I P P E M A R T Z E L Deputy Managing Director Head of Strategic Planning D I G I TA S L B i W &amp; C I E M c C A N N B E T C D D B </li> <li> 1 8 C AT E G O R I E S 7 6 0 0 0 E N T R I E S 1 5 8 9 W I N N E R S EDITION 2014 </li> <li> 1. THE BIG WINNERS 2. THE BIG THEME AGENDA </li> <li> THE BIG WINNERS T h e S c a r e c r o w C h i p o t l e U S 2 G P 1 8 L i o n s The Epic Split / Live test Volvo trucks SE 2 GP 17 Lions S w e e t i e L e m z - N L 1 G P 1 7 L i o n s Ayrton Senna Honda - JP 1 GP 16 Lions Sorry I spent on myself Harvey Nichols UK 3 GP 12 Lions 24h of HAPPY Pharrell Williams - FR 1 GP 16 Lions </li> <li> THE BIG WINNERS T h e S c a r e c r o w C h i p o t l e U S 2 G P 1 8 L i o n s The Epic Split / Live test Volvo trucks SE 2 GP 17 Lions S w e e t i e L e m z - N L 1 G P 1 7 L i o n s Ayrton Senna Honda - JP 1 GP 16 Lions Sorry I spent on myself Harvey Nichols UK 3 GP 12 Lions 24h of HAPPY Pharrell Williams - FR 1 GP 16 Lions </li> <li> THE BIG WINNERS T h e S c a r e c r o w C h i p o t l e U S 2 G P 1 8 L i o n s The Epic Split / Live test Volvo trucks SE 2 GP 17 Lions S w e e t i e L e m z - N L 1 G P 1 7 L i o n s Ayrton Senna 1989 Honda - JP 1 GP 16 Lions Sorry I spent on myself Harvey Nichols UK 3 GP 12 Lions 24h of HAPPY Pharrell Williams - FR 1 GP 16 Lions </li> <li> THE BIG WINNERS T h e S c a r e c r o w C h i p o t l e U S 2 G P 1 8 L i o n s The Epic Split / Live test Volvo trucks SE 2 GP 17 Lions S w e e t i e L e m z - N L 1 G P 1 7 L i o n s Ayrton Senna 1989 Honda - JP 1 GP 16 Lions Sorry I spent on myself Harvey Nichols UK 3 GP 12 Lions 24h of HAPPY Pharrell Williams - FR 1 GP 16 Lions </li> <li> 100% PEOPLE INSIDE TECHNOLOGY PRODUCT PEOPLE </li> <li> THE SOCIAL SWIPE M I S E R E O R - G E R M A N Y x2 x2 x3 How to dramatize the immediate impact of donating. </li> <li> REMOTE CONTROL TOURIST T O U R I S T V I C T O R I A M E L B O U R N E - U S x4 A way to let people from anywhere in world explore the hidden secrets of Melbourne before they visit in person. To literally let them go before they go. </li> <li> PAY PER LAUGH T E AT R E N U - S PA I N x1 x1 x6 If the show produces no laugh, you dont pay anything. However, if you laugh, you have to pay for each smile. </li> <li> Every ANZAC Day australians take a minute of silence to remember fallen veterans. This time people could pay to listen to a minute of silence. MINUTE OF SILENCE A N Z A C A P P E A L - A U S T R A L I A x1 x1 </li> <li> PINGUIN NAVI S U N S H I N E A Q U A R I U M - J A PA N x4 x1 x2 The easiest way to visit the Sunshine Aquarium, its to follow the penguins. </li> <li> SORRY I SPENT ON MYSELF H A RV E Y N I C H O L S - U K x4 x1 x2 Christmas is all about giving, sharing and caring. But not at Harvey Nichols. Its all about me, me, me. </li> <li> D.ROSE JUMP STORE A D I D A S - U K x2 x2 An challenging experience in London neighbourhood. Jump and catch free basket-ball shoes placed at 10ft high. </li> <li> LAST SQUARES M I L K A - F R A N C E Bring Milkas message Dare to be tender to life. Send to someone you care the last square or keep it for you. x1 x3 x1 </li> <li> SPEAKING EXCHANGE C N A E N G L I S H C O U R S E - B R A Z I L An idea that connects those who want to practice English with those who just want someone to talk to. x3 x3 x4 </li> <li> THE FIRST KISS W R E N - U S More than 85 millions people watch strangers kiss together for the first time. x1 x1 </li> <li> 24H HOURS OF HAPPY P H A R R E L L W I L L I A M S - F R A N C E x5 x1 Everybody is untitled to happiness; let's give them the little push they need to express themselves. </li> <li> La pense digitale influence de plus en plus la pense publicitaire. TAKE AWAY </li> <li> Les campagnes, on ou off-line, devront de plus en plus intgrer le rle dacteur de laudience. TAKE AWAY </li> <li> La russite dune campagne passera par sa capacit gnrer de la participation et donc de lappropriation. TAKE AWAY </li> <li> TAKE AWAY Il ne sagit plus uniquement dinteragir avec la campagne mais den faire partie. </li> <li> PEOPLE 100% INSIDE </li> </ul>