5 things you may not know about pr in Malaysia

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    11-Aug-2014

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A short presentation for foreign companies doing PR in Malaysia and PR pros working with Malaysia-bound clients

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  • 5 THINGS YOU MAY NOT KNOW ABOUT PR IN MALAYSIA
  • A SHORT PRESENTATION FOR: - Foreign companies doing PR in Malaysia; and - PR pros working with Malaysia-bound clients MYAOO
  • Total Communications System Inc. 2014 LIMITED B2B MEDIA
  • Total Communications System Inc. 2014 MALAYSIA HAS A LIMITED POOL OF B2B PUBLICATIONS
  • Total Communications System Inc. 2014 MANY SPECIALIST BUSINESS SECTORS LACK PRINT OR ONLINE REPRESENTATION
  • Total Communications System Inc. 2014 OTHERS ARE UNDER-REPRESENTED
  • Total Communications System Inc. 2014 MANY B2B MEDIA ARE REGIONAL, BASED IN SINGAPORE, HONG KONG YOU GOTTA GO OUT TO GET IN
  • Total Communications System Inc. 2014 THIS LACK OF SPECIALIST B2B MEDIA IS A CHALLENGE FOR ALL COMPANIES Let us tell you a story
  • Total Communications System Inc. 2014 BUT ESPECIALLY FOR THOSE TELLING TECHNICAL STORIES E = mc2
  • Total Communications System Inc. 2014 SO STRIVE TO TELL STORIES THAT EVERYONE CAN UNDERSTAND A + B = C
  • Total Communications System Inc. 2014 AND USE GENERAL BUSINESS BENEFIT MESSAGES, CONSUMER ANGLES WIN:WIN
  • Total Communications System Inc. 2014 EXPECTATIONS REALITY
  • Total Communications System Inc. 2014 CLIENTS OFTEN HAVE PRECONCEIVED NOTIONS ABOUT PR IN MALAYSIA
  • Total Communications System Inc. 2014 ADDRESS THESE NOTIONS EARLY TO AVOID PROBLEMS LATER
  • Total Communications System Inc. 2014 ONE NOTION IS THAT YOU CAN PAY TO ENSURE MEDIA COVERAGE RM?WOW! SUCH RINGGIT!
  • Total Communications System Inc. 2014 THIS IS NOT THE CASE MEH
  • Total Communications System Inc. 2014 ANOTHER IS THAT MEDIA WILL PRINT ANYTHING FROM ANYONE SCALABLE BLAH BLAH! MUCH SCALABLAH!
  • Total Communications System Inc. 2014 AGAIN, THIS IS NOT TRUE GRR
  • Total Communications System Inc. 2014 ALL MEDIA FOCUS ON NEWS RELATED TO THEIR OWN MARKETS
  • Total Communications System Inc. 2014 BUT THIS INSULARITY IS MORE PRONOUNCED IN MALAYSIA
  • Total Communications System Inc. 2014 CLIENTS WITHOUT LOCAL OPS OR MALAYSIA-SPECIFIC HOOKS WILL FIND IT HARD TO EARN COVERAGE
  • Total Communications System Inc. 2014 SELF-CENSORSHIP
  • Total Communications System Inc. 2014 MEDIA PRACTICES SELF-CENSORSHIP
  • Total Communications System Inc. 2014 OWNERS OF THE MAIN DAILIES ARE DIRECTLY ASSOCIATED WITH THE RULING COALITION
  • Total Communications System Inc. 2014 AND MUST FOLLOW A CERTAIN LINE
  • Total Communications System Inc. 2014 IF CLIENTS SEEK RELATIONSHIPS WITH THE GOVERNMENT, CERTAIN SENSITIVITIES MUST BE OBSERVED
  • Total Communications System Inc. 2014 IF THEY WORK WITH A GOVERNMENT DEPARTMENT OR COMPANY (GLC)
  • Total Communications System Inc. 2014 THE POSITIVE ROLE PLAYED BY GOVT MUST ALWAYS BE HIGHLIGHTED THESE DUDES ROCK! GOSH
  • Total Communications System Inc. 2014 AND IT MUST BE GIVEN THE LIONS SHARE OF CREDIT THEY DID IT ALL! KEEP IT COMIN
  • Total Communications System Inc. 2014 MEDIA EVENTS
  • Total Communications System Inc. 2014 OPTIMIZE MEDIAS PRESENCE AT PRESS CONFERENCES AND EVENTS BY
  • Total Communications System Inc. 2014 HOLDING THE EVENT OUTSIDE MORNING, EVENING RUSH HOURS
  • Total Communications System Inc. 2014 HOLDING IT IN A CENTRAL LOCATION NEAR A TRANSPORTATION HUB
  • Total Communications System Inc. 2014 ALSO, MEDIA DONT REQUIRE GIFTS BUT LIKE TOKENS OF APPRECIATION
  • Total Communications System Inc. 2014 LANGUAGE EXCLUSIVES
  • Total Communications System Inc. 2014 PRs CAN CONDUCT EXCLUSIVE INTERVIEWS WITH 3 MEDIA AT ONCE
  • Total Communications System Inc. 2014 MALAYSIA SUPPORTS MALAY, CHINESE AND ENGLISH LANGUAGE MEDIA ! RAUNGAN! ROAR!
  • Total Communications System Inc. 2014 MOST JOURNALISTS ARE HAPPY TO CONDUCT INTERVIEWS IN ENGLISH ! TIADA MASALAH! NO PROBLEM!
  • Total Communications System Inc. 2014 SO YOU CAN GIVE ALL THREE AN EXCLUSIVE FOR THEIR LANGUAGE ! EKSKLUSIF! EXCLUSIVE!
  • Total Communications System Inc. 2014 THANK YOU AND GOOD NIGHT.
  • Icons made by Freepik: Slides 1-8, 9-24, 28-32 and 34-40 Icons made by Emma Dimitrova: Slides 9-11 Icons made by OCHA: Slides 25-27 and 32 Icons made by Simpleicon: Slide 33 All icons are from Flaticon.com and used under a Creative Commons 3.0 license. PRESENTATION BY: TOTAL COMMUNICATIONS SYSTEM INC. TOKYO, JAPAN @TOCS_PR http://www.pr-tocs.co.jp/?en