#SearchFest @rmoov @ShahMenz

Embracing Your Pursuit Of The Unattainable

about me

hang out in link removal trenches

penaltygeek

i battlerampagingpenguins

never met a natural link I didn’t love

volunteer firefighter

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Understanding Kaizen

full disclosure:

I am not Japanese

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ready to embrace it?

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we need to talk

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wherever we start

there are things we must acknowledge

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perfection

is illusory

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the only real constant

what are we really signing up for?

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#SearchFest @rmoov @ShahMenz

a world full of these...

we must strive to be better

in everything we do every time we do it.

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#SearchFest @rmoov @ShahMenz

where do we start?

so many

answers

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#SearchFest @rmoov @ShahMenz

get rid of the trash

manipulating the link graph

is like everything else in life

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#SearchFest @rmoov @ShahMenz

at which point, the best improvement we can

make isto eliminate past

mistakes#SearchFest @rmoov @ShahMenz

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theanswer

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about me

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the smartest

people listen to the best

experts!Paddy Moogan

Mozcon 2014 “Actively disavow and remove low quality links”

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“Be actively disavowing and removing the low quality links that you find when doing link auditing. Even if you don’t think you’ve been hit by Penguin...even if you don’t have a manual penalty.

If you’ve got links that are clearly low quality, ones where you look at them and you really know they’re not good, try and remove them, try and disavow them ”

what Paddy said

Once you have thatout of the way

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#SearchFest @rmoov @ShahMenz

turn up the dial...

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#SearchFest @rmoov @ShahMenz

#SearchFest @rmoov @ShahMenz

tiny beginnings

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Can grow into a thing of beauty

do things that will

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make your customers’ lives better

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make your product orservice better

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make the world better

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your job is to “move” people

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thrill them

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tempt them

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delight them

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Do the unexpecte

d

stop looking for repeatable solutions

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identify a real problem

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create a real solution

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scale that

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understand there is no one solution

but millions of tiny solutions

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#SearchFest @rmoov @ShahMenz

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nature does it every day

you can too

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that’s Kaizen

Thank You!See you next #SearchFest

sha@rmoov.com

@ShahMenz