THE MILLION DOLLAR CASE STUDY

Session #21: Amazon Marketing Services (AMS Part II)

Journey to $1MM

July 1th, 2017

100% to

Amazon Marketing Services (AMS)

Last Week (Part I) This Week (Part II)

1. How to get access to AMS

2. AMS Basics

3. How to set up Product Display Ads

1. How to set up Headline Ads

2. Optimization and Advanced Tactics

3. Review the Jungle Snugs ads

Two Types of AMS Ads

#1 #2

Today's Webinar

Quick Jungle Snugs Update

29 Units Sold Yesterday :-)

Original Goal 10 Units/Day

Jungle Snugs A/B Test Sneak Peak

Still Running

If you’re enjoying the MDCS -please help us out!

Can we get a little

love?

Don’t get Ahead of Yourself!

▸ This content may overwhelm some of you who aren't to this step yet

▸ If you have not selected and placed an order for your product, stop watching this and go back to Sessions 1->8

▸ AMS is certainly not mandatory for being successful on Amazon (Jungle Stix have never used AMS)

What are headline ads?

What are headline ads?

On Mobile/Tablets they look something like this

Sales Copy for Headline Ads

(Reminder) This is what Amazon says:

To make sure your headline passes review, use the following tips:

● Start with a capital letter

● Don't use multiple punctuation marks or special characters

● Don't include pricing information

● Don't use forceful phrases, all capital letters, or exclamation points. For example, "Don't miss out!"

Or, "HURRY! SAVE NOW!!!"

● Don't use unsupported claims. For example, phrases like "best', "top selling" or "healthiest" are

unsubstantiated and will not be approved.

Brands and products with special formatting exceptions will be considered. Review may take up to 72 hours.

Approved Headlines

✓ A luxury towel at an amazing price✓ The happiest babies use these towels✓ Looking for a higher quality towel?✓ Get a luxury towel without spending

more✓ Our towels generate endless baby

smiles✓ A thicker softer towel✓ Your baby has never felt a softer towel✓ Your baby deserves a thicker softer

towel✓ Our towels last 4x longer

✓ You need to see this towel✓ The ultimate baby towel✓ Are you sure that’s the right towel?✓ The finest towel ever released✓ The towel they tried to hide from you✓ You don't want a thicker towel?✓ You don't want a higher quality towel?✓ 60% Thicker✓ Your baby won't stop smiling✓ Your baby won't let you take it off✓ Your baby deserves the nicest towel✓ A softer thicker and more plush towel

Rejected Headlines - Reviewed by Amazon

▸ Higher quality at a better price▹ “The headline or product title is not relevant to the product being

advertised.”▸ Luxury towel at a bargain price

▹ “The Coupon ad has discounts or conditions that are unverifiable on The landing page.”

▸ Get a higher rated towel▹ “The ad contains references to customer reviews or ratings.”

▸ An amazing value▹ “The headline or product title is not relevant to the product being

advertised.”▸ Approved by 1001 moms

▹ “The claim made in the ad needs to be substantiated by an independent third-party source.”

Our top performing headlines

Our (product) is (insert number)x (desired outcome)● Our cup keeps coffee hot 5x longer● Our headphones sound is 3x crisper

Your/you (target user) will be amazed/blow away/stoked (desired outcome)● You will be amazed how skinny you look● Your dad will be blown away with the smoothness of this shaver

The (product) (target user) trust● The sunglasses professional athletes trust● The gloves more cowboys trust

Your/you (target user) won’t be able to put down/stop using (product)● Your mom won’t be able to put down our fidget spinner

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Sales Copy for Headline Ads

What would convince your buyer to purchase your product?▸ Use the keywords they are searching for

▹ If they’re calling them toddlers, use toddler▹ If they’re calling them baby, use baby

▸ If they are searching for a specific type of something, have your ad target that▹ People search organic if they want organic▹ People search LED if they want LED lights

▸ The more targeted you can make your keyword groups, the better your ads will perform

Where to find keywords?

Keyword research

covered in Session 11

Sponsored products

search term report (best)

Demo Coming Next

Session 20 Giveaway Winners

Huge shout out to Greg Mercer and the Jungle Scout crew:

Hi Greg and Jungle Crew,

I'm writing to let you know that you may be saving the tiger, and other beautiful creatures of the jungle...and I know how much you

love the jungle. By saving the wild cats of our planet's jungles it saves the entire eco-system for all wildlife there. Those jungles, in

turn, provide the oxygen we all need to survive; so maybe I should start by saying you saved my life ;-)

Here's how you are doing it:

Through the amazing tools, like Jungle Scout and the Chrome extensions, Jump Send, and others that I want to use, like Splitly and

Fetcher you are providing tools that will make it easier for me to raise funds to protect, and awareness about, the plight of tigers (who

have seen a decline in wild populations of 96.8% in just the last 20 years).

I've hungrily devoured every podcast, google hangout, or line of text I could find about your products and am up to episode 15 in the

#MillionDollarCaseStudy Your excellent content, delivery and guests have made it possible for me to navigate areas of SellerCentral

that I didn't even know existed even after watching every one of the Amazon University videos.

Carole Baskin (JS T-Shirt Winner)

Session 20 Giveaway Winners

Big Cat Rescue is the leading 501c3 non profit sanctuary in the efforts to end the trade in exotic cats as pets, props and parts. There are only a handful

of accredited sanctuaries that rescue lions, tigers and other wild cats; mostly from the pet trade. Those cats end up in the pet trade when they hit 12

weeks of age and are no longer cute and cuddly photo props. We are home to about 70 such cats, but we can't rescue our way out of this crisis.

Ending the captive trade is critical to saving the cats in the wild, because the legal (yes, it's actually legal in most places to pay $40 for a USDA

exhibitor permit and have a tiger) trade provides a smokescreen for illegal poaching. In the U.S. if someone is caught with t iger teeth, or skins all they

have to do is say it was their pet. End of investigation.

What sets Big Cat Rescue apart is that we are part of a Big Cat Coalition that is leading the efforts to ban the private possession of big cats via the Big

Cat Public Safety Act HR 1818. See BigCatAct.com

So, what are YOU doing to protect tigers? You are helping me create another revenue stream, and a way to reach people on Amazon who might not

have any idea how dire the situation is for big cats. We have to raise almost 4 million dollars a year to take care of our 70+ cats and fund our efforts in

education and advocacy. We've done that for the past 25 years through a combination of donations, visitor revenue and sales from our onsite and

online gift shop at BigCatRescue.biz There is no government funding for this work.

My goal is to build the Amazon business, using all of your grrrreat (could not help myself) advice. I just had my first shipment from China to FBA

initiated and am working on my second. A bit a of hiccup on the second one as Amazon decided that Tiger's Eye bracelets are f ine jewelry, so they are

requiring a $5000 application fee.

I've owned a real estate investment business for 37 years, but I'm 56 and getting too old to deal with tenants and all the ways they can destroy my

homes, so I'm excited at the prospects of gradually converting that intensive management business into one that I can run from a laptop in my own

beach view jungle hut. Costa Rica is next on my list of places to "fix" when it comes to wildcat issues, and thanks to you and your team, I may get there

while I'm still young enough to do it.

So again; a huge virtual hug of thanks for helping save the big cats. For the cats, Carole Baskin

Loredan (JS T-Shirt Winner)Initially I have chosen a product with high demand but I could

define and design good improvements. Unfortunately the

supplier was not capable to make and incorporate them.

Supplier was most difficult until now but I could learn a lot from

this “fail” and used to apply the right and quick tactics. I decided

to buy JS web app and to identify another product which now is

ready to be ship to US. Also I follow your study case and

watched all # series. Moreover I implemented most of the

strategies and I appreciate a lot your structure of this course

and the way of teaching us. Although I am enrolled in a paid

course, the information found in this case study helped me a lot

and I would say weigh more in my decisions and result than

content provided by paid course. True! Thank you Jungle Scout

and keep teaching us great and valuable things!

The most difficult part of my FBA journey has been to

overcome the feeling of uncertainty and doubt in the

possibility of succeeding in this business. Thanks to the

Million Dollar Case Study I feel more confident and

determined to take action as I now have a clearer

understanding of the steps needed to launch a private

label product on Amazon. I now feel ready to start

searching for a product to sell and would love to be able

to use the Jungle Scout Web App in order to find the

best opportunities available. I am feeling really excited to

begin this journey and to learn a lot in the process.

What has been

the most

difficult part of

Amazon FBA?

(Standard Web App)

Session 20 Giveaway Winners

Carla Berrera

Session 21 GIVEAWAY : Win a Web App or a T-Shirt

▸ HOW TO ENTER Use this Link to Enter our Giveaway

www.junglescout.com/giveaway

The link will also be in the Video Description of the Replay on YouTube and Our Facebook Page

▸ 2 Winners, 1 Prize for Each ! ▹ 1 Month of Standard Web App▹ 2 Jungle Scout T Shirt’s ▹ Featured on the Website!

▸ Winners selected every week for all of 2017!

DemoLet’s find some keywords together!

Setting up your Headline Ads

▸ Group your high converting words in the smallest groups possible▹ Baby▹ Toddler▹ Kids▹ Newborn▹ Infant▹ Girl▹ Boy▹ Organic▹ Beach Towel▹ Hooded Towel▹ Bamboo▹ (Better than) Cotton▹ Towel & Washcloth Set

▸ Write your sales copy specifically for each group

Which picture?

▸ Some things to keep in mind▹~70% of Amazon traffic now comes from

Mobile▹On mobile views, they only see your main

image▹You can use lifestyle images here, it does not

need to be a pure white background▹At the end of the day, only a split test will know

best

Match Types with AMS

▸ AMS does not correct for:▹ Plurals (towel, towels)▹ Stemmings (hood, hooded)▹ Misspellings (towells)

BroadCan include words before, after or in between

ExactMust be your exact word(s)

PhraseCan include words before or after

25 Match Types with AMS

Naming Convention Best Practices for Headline Ads

[Product Name] - [Ad Type] - [Identifier]

▸ Product Name▹ Snugs

▸ Ad Type▹ Headline

▸ Identifier▹ Category

Good things to know

▸ AMS is still very basic and crude▸ No in depth reporting like sponsored

products▸ Use competitors URL’s to find good

words they rank for▸ No negative keywords

DemoLet’s create some headline ads!

Cut Wasted Spenda. Pause Keywordsb. Adjust bids to break even ACoS

Ramp Up Profitable Conversionsa. If words convert well, try increasing bid to

get more impressionsb. Make bid types more targeted when

possible--Exact Match is idealCheck Search Term Report for New Keywords

a. Check back often, it’s the best keyword research

How To Optimize your AMS Ads

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July 26th, 20177p ET / 4p PT

Inventory Management Best Practices

If you haven’t already, register at junglescout.com/million

Join us next week!