Julian Aldridge - Leaving Fear Behind

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INBOUND15

Leaving Fear Behind

Julian Aldridge

VP, Brand Evangelism, Charles Schwab

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Video - Fear

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Whats Your Greatest Fear?

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528,000,000

96,500,000

34,100,000

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Too Much Too Little

Responsibility

Work

ExpectationOpportunity

Time

Pay

Appreciation

Pressure

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Maslow Had A Point

Need

Want

Desire

Fear

Anxiety

Concern

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Wizard: Not having fear isnt brave, its foolhardy. Any real hero knows fear.Cowardly Lion: Ill tell you one thing though, so does a real coward.Wizard: The difference is, a hero masters his fear

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A Simple Formulae

Data+

Creativity+

Courage=

Great Work

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Data

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Creativity

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Courage?

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Its a Marathon, Not a Sprint

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26.226.2

= 1

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The Success Ladder

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Incremental Failure

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Venture Marketing

Definition: The adoption of a strategic portfolio approach to marketing initiatives, in the way the Venture Capital firms do with start-ups. It assumes that many initiatives will fail, or underperform, but that a few will show the potential for massive, disproportionate and game-changing success.

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Attitude and Preparation

A Living Methodology

Cementing an Enduring Culture

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Attitude and PreparationVenture Leadership

Lead from the Front Walk to the Edge of the CliffPractice the Circus

Bow

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Lead from the Front

Before you are a leader, success is all about growing yourself. When you become a leader, success is all about growing others. Jack Welch

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Walk to the Edge of the Cliff

Presentation title use view footer to change24

The bigger the ambition, the greater the freedom David McGrane

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The Circus Bow

The greatest glory in living lies not in never falling, but in rising every time we fall -Nelson Mandela

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The Circus Bow

The greatest glory in living lies not in never falling, but in rising every time we fall -Nelson Mandela

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One Mile At A TimeVenture Marketing Tenets

Engaging the Driven Ideas29

Always in Beta The 20:80 Rule Amplify Everything

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One Mile at a Time

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Always in beta


Perfect is the Enemy of Good Voltaire

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20:80 Rule

Practice isn't the thing you do once you're good. It's the thing you do that makes you good Malcolm Gladwell

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Amplify everything


I like my music the way I like my life: everything louder than everything else Jim Steinman

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Dow

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, cou

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art

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Lessons

Always in Beta

20:80 Rule

Amplify Everything

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Cementing an Enduring CultureVenture Marketing Culture

Make Can/If Thinking Central OutSpire

Create Venture Employees

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"I came to see, in my time at IBM, that culture isnt just one aspect of the gameit is the game no enterprise will succeed over the long haul if(an authentic culture isnt) part of its DNA.Lou Gerstner, Who Said Elephants Cant Dance

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Make Can/If Thinking Central


Opportunity occurs when Ambition is matched by Constraint Mark Barden

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Outspire

A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty Winston Churchill

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Create Venture Employees

The most courageous act is still to think for yourself. Aloud. Coco Chanel

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IKEA bookbook

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Venture Marketing Construct

Lead From the Front Practice the Circus BowWalk to the Edge of the Cliff

Attitude and Preparation: Venture Leadership

Can/If Venture EmployeesOutspire

Cementing an Enduring Culture: Venture Culture

One Mile At A Time: Venture Tenets

Always in Beta Amplify EverythingThe 20:80 Rule

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Data

CreativityCourage

Great Work

>

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The

Wal

l of

Fea

r

idea

Land of Theory Land of Action

Confidential for internal purposes only

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Q&A

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Slide Number 1Slide Number 2Video - FearWhats Your Greatest Fear?Slide Number 5528,000,000Slide Number 7Maslow Had A PointSlide Number 9A Simple FormulaeDataSlide Number 12Courage?Slide Number 14Its a Marathon, Not a SprintSlide Number 16The Success LadderIncremental FailureSlide Number 19Venture MarketingSlide Number 21Attitude and PreparationVenture LeadershipLead from the FrontWalk to the Edge of the CliffThe Circus BowSlide Number 26The Circus BowSlide Number 28One Mile At A TimeVenture Marketing TenetsOne Mile at a TimeAlways in beta20:80 RuleAmplify everythingSlide Number 34Slide Number 35Slide Number 36Lessons Cementing an Enduring CultureVenture Marketing CultureSlide Number 39Make Can/If Thinking CentralOutspireCreate Venture EmployeesSlide Number 43IKEA bookbookVenture Marketing ConstructSlide Number 46Slide Number 47Slide Number 48Slide Number 49Q&ASlide Number 51