?IUT Castres18 nov 2013

@ alexmccardell @ws_interactive

iCASTRESIUT Castres18 nov 2013

@ alexmccardell @ws_interactive

my name is alex mccardell

@ alexmccardell @ws_interactive

i was born in the usai live and work in toulouse

i speak english

mais on va parler français

@ alexmccardell @ws_interactive

@alexmccardell @ws_interactive

WorldWideWeb@ alexmccardell @ws_interactive

@ alexmccardell @ws_interactive

< HTML, digital, web, CMS, content strategy, mobile, UX, web services, SEO, SEM, SES, XML, LAMP, HTML5, CSS3, JS,

Jquery, java, design, apps, PHP, 3D, tablet, IA, flash, after effects, PS, WP, Drupal, Automne, social media, href, class, calques, iMac, Android, firefox, safari, chrome, opera, bing,

forum, web participation, apache, linux, windows, ergonomie, touch, sitemap, surface, iPhone, iTunes, YouTube,

Google, CDN, Sublime Text, twitter, facebook, pinterest, flickr, linkedin, quora, dribbble, bitly, scoop.it, G+, slideshare, instagram, ebooks, wireframe, prototype, analytics, div, span, strong, h1, h2, h3, title, meetup, jslint, lean web, agile, Yahoo,

sprites, jpg, gif, png, cache >

what’s a web professional to do

@ alexmccardell @ws_interactive

?

fais moi confiance, on va parler français

@ alexmccardell @ws_interactive

< HTML, digital, web, CMS, content strategy, mobile, UX, web services, SEO, SEM, SES, XML, LAMP, HTML5, CSS3, JS,

Jquery, java, design, apps, PHP, 3D, tablet, IA, flash, after effects, PS, WP, Drupal, Automne, social media, href, class, calques, iMac, Android, firefox, safari, chrome, opera, bing,

forum, web participation, apache, linux, windows, ergonomie, touch, sitemap, surface, iPhone, iTunes, YouTube,

Google, CDN, Sublime Text, twitter, facebook, pinterest, flickr, linkedin, quora, dribbble, bitly, scoop.it, G+, slideshare, instagram, ebooks, wireframe, prototype, analytics, div, span, strong, h1, h2, h3, title, meetup, jslint, lean web, agile, Yahoo,

sprites, jpg, gif, png, cache >

@ alexmccardell @ws_interactive

@ alexmccardell @ws_interactive

< HTML, digital, web, CMS, content strategy, mobile, UX, web services, SEO, SEM, SES, XML, LAMP, HTML5, CSS3, JS,

Jquery, java, design, apps, PHP, 3D, tablet, IA, flash, after effects, PS, WP, Drupal, Automne, social media, href, class, calques, iMac, Androïd, firefox, safari, chrome, opéra, bing,

forum, web participation, apache, linux, windows, ergonomie, touch, sitemap, surface, iPhone, iTunes, YouTube,

Google, CDN, Sublime Text, twitter, facebook, pinterest, flickr, linkedin, quora, dribbble, bitly, scoop.it, G+, slideshare, instagram, ebooks, wireframe, prototype, analytics, div, span, strong, h1, h2, h3, title, meetup, jslint, lean web, agile, Yahoo,

sprites, jpg, gif, png, cache >

< UX >

@ alexmccardell @ws_interactive

les cinq piliers

< speed >

@ alexmccardell @ws_interactive

chaque milliseconde compte

@ alexmccardell @ws_interactive

< honesty >

@ alexmccardell @ws_interactive

Qui trompe ses utilisateurs ?

@ alexmccardell @ws_interactive

< empathy >

@ alexmccardell @ws_interactive

Comprendre l’utilisateur

@ alexmccardell @ws_interactive

< unique >

@ alexmccardell @ws_interactive

inspirer l’utilisateur

@ alexmccardell @ws_interactive

alex mccardell

< community >

@ alexmccardell @ws_interactive

partager avec et entre les utilisateurs

@ alexmccardell @ws_interactive

< UX >

@ alexmccardell @ws_interactive

speed honesty empathy unique

community

< Building Trust >

@ alexmccardell @ws_interactive

sites, blogs et réseaux sociaux

< Content Curation >

@ alexmccardell @ws_interactive

réseaux sociaux

@ alexmccardell @ws_interactive

Objectif

Sujet

SourcesSens

Partage

merci à Beth Kanter : www.bethkanter.org

La curation de contenu

@ alexmccardell @ws_interactive

< Content Creation >

@ alexmccardell @ws_interactive

sites et blogs

@ alexmccardell @ws_interactive

@ alexmccardell @ws_interactive

@ alexmccardell @ws_interactive

Customer journey map

@ alexmccardell @ws_interactive

Exprimez votre message central

Inactif

Prospect

Client

Ambassadeur

@ alexmccardell @ws_interactive

Connaître vos visiteursPersonas : le profil de l’utilisateur

@ alexmccardell @ws_interactive

Construire l’architecture de l’informationPrioriser et structurer le contenu

@ alexmccardell @ws_interactive

Âge du domaine Qualité du contenu Qualité des backlinks Réseaux sociaux La confiance de l’utilisateur sur le site La nouveauté du contenu Le trafic sur le site

Développer un réseau de confianceLes critères d’évaluation TrustRank (google)

iThank you@ alexmccardell @ws_interactive