Is it possible to plan media success

ProRelevant Marketing SolutionsP ProRelevant Marketing Solutions

Is it possible to plan media success?Is there a simple equation for lucrative social

media?

Here’s the article: http://www.warc.com/LatestNews/News/Earned_media_can_be_planned.news?ID=32567

ProRelevant Marketing SolutionsPWhat has been found

Brands can plan and expect earned media prior to

campaign launch “Strategically planning earned media has now become a reality” –Seraj Bharwani

Video campaigns , 30+ seconds, yielded between 2% and 2,000% of earned media

www.marketing-calculator.com

Media plans with celebrity participation, around major

public events, etc. increase buzz and sharing activity

Content published relevant to content in question were ‘more

conductive’

Early media success is indicative of the overall campaign success

http://www.marketing-calculator.com/

ProRelevant Marketing SolutionsPChallenges of planning

digital successDetermining the value of

creative With TV - link pre-testing can be a reasonable proxy for

predicting creative success

Can it be done in social?

Can social be pre-tested for virality?



ProRelevant Marketing SolutionsPKeep it comingPredicting the value of social will be a big help when developing successful media plans.


The next big idea will be how to predict the virality of social media campaigns

In the end, it’s not about engagement, it’s about success. Engagement is only an interim metric that will hopefully lead to building the brand and more revenue in the short and long term.


ProRelevant Marketing Solutions5

P [email protected]

Guy R. PowellPres. ProRelevant

www.Marketing-Calculator.com

www.ROIofSocialMedia.com

ProRelevant Marketing SolutionsPGo to our blog @ http://www.Marketing-Calculator.com

ProRelevant.com

Guy R. Powell

Thank you