B2B social media success

B2B social media success

by Pete Codella, APRDecember 10, 2010

a presentation for

Las Vegas Chapter

CodellaMarketing.com PeteCodella.com

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My information

Pete Codella, APR (Accredited in Public Relations)

[email protected]

@Codella

801.448.7383

TXT prpete to 50500for my SMS business cardby Contxts.com


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job number one


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Search Placement

#1


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Keywords

• Learn how prospects find you online• Develop a list of 20-30 keywords• Publish content using keywords


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job number two


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Thought Leadership

#2


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Become that company

• Who would you do business with?• Become that type of company to your

prospects

smartest

best

most experienced

fastest


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job number three


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Listen

#3


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P2P not B2B

It’s not about you

It’s about them

Person-to-Person


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Monitoring platform


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Listening drives publishing

• Respond• Support• Reassure• Thank• Reiterate


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job number four


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Tools

#4


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Blog


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Newsroom


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Facebook page


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YouTube channel


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LinkedIn Groups


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SlideShare channel


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Twitter


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Bookmarking


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Lifestreams


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Email management


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Text messaging


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RSS delivery


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Apps


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wiki.beingpeterkim.com


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casestudiesonline.com


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job number five


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Measure

#5


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Search


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Search


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Salesforce.com


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HootSuite


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TweetDeck


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Measurement tools

• Alexa• Compete• Google Analytics• Quantcast• Quarkbase• SproutSocial• Technorati


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finally


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Questions

Questions, comments anddiscussion

Business

B2B social media success