Eyeblaster Rich Media Platform

Achieving Rich Media Success

The Eyeblaster Advantage

Online Marketplace

Creative Opportunities

Reporting Options

EZ Blaster

Whatever Your Rich Media Needs….Eyeblaster Gets It Done

EyeblasterThe Global Leader in Rich Media

1st rich media vendor approved system-wide by the “Big 3” –

AOL, Yahoo, MSN

Rich media leader since 1999

The ONLY end-to-end solution to manage

all your rich media needs

Global reach

More ad formats

Unmatched, unlimited creative flexibility

Interactive and video solutions

Complete reporting

Expert client service and support – 24/7

Voted 2004’s best rich media provider by Jupiter’s ClickZ

The Advantages of Working with the BestEyeblaster Delivers Global Reach

United States

New York

Chicago

Detroit

Los Angeles

San Francisco

International

UK

France

Spain

Brazil

Germany

China

Israel

Japan

Sydney

EyeblasterThe Rich Media Partner for Publishers, Agencies and Advertisers Around the World

The Eyeblaster Rich Media PlatformAdvertisers and Agencies: Helping You Leverage Rich Media

Benefits

Complete solution to managing rich media campaigns

Strong brand awareness and high response rates

Easy to operate, no “middle man”

Comprehensive reporting

Real-time control over appearance, frequency and targeting

Supported by thousands of leading websites

No campaign set-up or management fees

The Eyeblaster Rich Media PlatformCreative Agencies: Providing the Greatest Creative

Flexibility

Complete solution to managing rich media campaigns

Creative leadership: more adopted formats than any other provider

Easy to build and deploy

Video – available in any format – delivered in any way (streaming, progressive)

Simple integration of any interactive feature – from data collection, polling and games to dynamic data and more

A variety of tools to make your job easier

Plug & play features

No campaign set-up or management fees

The Eyeblaster Rich Media PlatformSingle Empowering Solution to Manage Rich Media

Campaigns

Manage all your ad formats in one place

Easy flight creation

Robust reporting

No set-up or management fees

Manage rich media campaigns in real time

Maintain total control

24/7 client support

TrackDeployManageCreate Report

The Online Marketplace and Value of Rich Media

161 177301

581

808

1,093

1,407

1,794

2,200

0

500

1,000

1,500

2,000

2,500

2000 2001 2002 2003 2004 2005 2006 2007 2008

Source: eMarketer,3/2005

Dollars in millions

Rich Media Spending Continues To RiseSpending Will Exceed $2 Billion By 2008

0

10

20

30

40

50

60

70

80

Source: Dynamic Logic MarketNorms 2005

gif/jpg/html

Rich Media

% Lift

Eyeblaster

Aided Brand Awareness

Online Ad Awareness

Message Association

Sponsorship Association

Brand Favorability

Purchase Intent

8.35.24.74.9

8.85.6

51

61

46

18

44

2431

75

38

5.110.1

6.1

The Value Of Rich MediaGreater Returns Than Other Creative Options

Source: DoubleClick, February 2004

Rich Media

gif/jpg/htmlPostImpression

Activity

PostImpression

Sales

2.3%

1.47%

1.11%

0.54%

% Lift

The Value Of Rich Media Prompts Interest And Sales

Source: JupiterResearch, 2004; ClickZ, July 2004

Online Video Ad Spending in the US: 2003-2009

Online Video Ad Spending Is On The Rise Will Total More Than $650 Million By 2009

2004

2005

2006

2007

2008

2009

$121

$198

$282

$372

$509

$657

0

10

20

30

40

50

60

70

80

90

Source: Dynamic Logic MarketNorms 2005

gif/jpg/html

Rich Media

% Lift

The Value Of Rich Media And VideoGreater Returns Than Other Creative Options

Rich/Video

Aided Brand Awareness

Online Ad Awareness

Message Association

Brand Favorability

Purchase Intent

31

88

38

5.1

18.4

6.1

18

68

24

4.9

125.6

4.7

14

5.2

Source: OPA, Drivers & Barriers to Online Video Viewing, 2/2005

Of consumers who have seen a product advertised in an online video ad:

34%Checked out a related website

15%Requested more information

14%Went to a store to see the product

10%Forwarded an ad

9%Made a purchase

The Power Of Rich Media And Video Video Prompts Action

Creative Opportunities Ad Formats and Examples

Eyeblaster Interactive FeaturesOpportunities to Create Relationships and Deliver Insights

Behavioral Ads (demo 1, 2) Ads “remember” how a user responded previously

Dynamic Data (demo) Include quick changing information to any campaign, from houses for sale to pricing,

promotions and more Fully automated within Eyeblaster platform

Data Collection (demo) Viral Marketing (Send to a Friend) Text/SMS and Email Reminders Simple, easy way to obtain user information Eliminates the burden of managing databases No extra charges

Polling (demo) Add interactivity and engage your audience Ask unlimited questions See live results within your ad

Downloadable Documents, Icons, Screensavers, Ring Tones, Games, Quizzes and More

Polite

In Banner FormatsA Showcase of Creative Uses of Eyeblaster Formats

BMW

Xerox Sony Ericsson

Sultana Bran

ExpandablePush Down

ING DIRECT

Caesars

Red Lobster

Out-of-Banner FormatsA Showcase of Creative Uses of Eyeblaster Formats

Floating AdPage Curl

Alien Planet NutriGrain

INGDIRECTKotex Mini

VideoStrip

Strip of video plays in banner space

A rollover or click reveals the video in a full-sized panel with audio

Eyeblaster Video SolutionsVideo Specific Formats

Kingdom Of HeavenMitsubishi

Commercial Break

Plays in-between pages

Video request launches player

Rich media banner expands

Synchronized video ad plays

User can interact with Flash components if desired

Eyeblaster Video Solutions PreRoll

Samsung

In-Page Video

Mobile Devices

Interactive TV Games

Rich Media Road Map: Extending Into Other Digital Channels

WWW

Eyeblaster Unified Digital Marketing Solutions

Unified Planning/Trafficking

Mobile Devices

Interactive TV

Games

WWW

Unified Serving/Optimization Unified result analysis

Multiple Marketing Channels

Screen Shots of Eyeblasterwiz

Login

Campaign Set Up

Ad Preview Window

Eyeblaster Reports Ad Interactions

Delivery

Performance by Frequency

Eyeblaster ReportsGet a Full View of Your Campaign Success

Best Practice: Track all elements in an ad

Camcorder

TV

Camera

Logo

Main Click

Custom Reports Builder

• Data fields defined by you

• Reports formatted to your unique definitions

• Savable formats for future campaigns

Report Types

• Delivery

• Ad interactivity

• Reach / frequency

• Post click activity

Powerful, Customized Reporting FeaturesDelivering the Data You Need, the Way You Need It

The Advantages of Working with the BestEyeblaster Delivers Superior Service

Expert client service representatives

Reporting and platform user assistance

Creative assistance

24 hours / 365 days

The Eyeblaster Creative ConnectionKeeps You Informed

Creative Showcase

Monthly spotlight on creative running in around the globe

Client Newsletter “The Blast”

Monthly update on Eyeblaster, creative features, client service tips, and more

Feature Competition

One empowering platform to facilitate communication among creative shops, media agencies and Web publishers

Yes No

Single solution to consolidate all rich media ad formats and tracking

Yes No

Tremendous flexibility Yes No

Robust, customized reporting Yes No

Limitless creative possibilities Yes No

Broadest reach Yes No

Creative services Yes Yes

Scalable solutions Yes No

The Advantages of Partnering with the BestEyeblaster Delivers Rich Media Solutions

Achieve Rich Media Success With EyeblasterSingle, innovative technology solution to manage all your rich media needs

Unlimited creative opportunities

Smart analysis

Scalable, reliable service

Ability to control your process

Expert support always available

EZ Blaster

• About EZ BlasterDemoMaker and AdMaker

• EZ Blaster for Publishers

• Case Study: AutoByTel

• EZ Example

• Roadmap

• Pricing

• EZ Blaster is Eyeblaster’s rich media extension

• A rich media advertisements creation tool

• Simplifies the process of rich media mockups and ad creation

• Eliminates campaign set-up turnaround times

About EZ BlasterRich Media Ads Made EZ

EZBlaster DemoMaker: Instant demo creation tool (presale)

EZBlaster AdMaker: Instant rich media ad creation tool (post sale)

• Provides rapid and simple rich media creative capabilities

• Delivers powerful sales opportunities

• Sponsorships, co-branded minisites, video commercials, and more

• Enables unique unit offerings

• Publisher specific custom made units

• Enforces publishers creative spec

• Templates are based on publisher’s spec

• Rich media components are built-in

• Action scripts and interaction are built in to templates

EZ Blaster for PublishersMakes Your Media Sell EZ

Case Study

Case Study: AutoByTelAchieving Success with EZ Blaster

The Challenge:

Using rich media, create a simple and unique way to enhance the sell of sponsorships

The Inventory/Units:Inventory New sponsorship unit - across 6 sites Format Rich media expandable banner with

dynamic content

The Solution: EZ BlasterQuick and easy to use custom-designed templates that showcase the advertiser’s message

The Result:AutoByTel generates over 20 different ads each month

AutoByTel advertisers are happy with the creative work - saving them time, money and leveraging their creative assets

Monthly Volume:Over 10 different campaigns, Over 30 different adsOver 10MM impressions

Case Study: AutoByTelAchieving Success with EZ Blaster

Click Here

Set-up is as easy:

1. Define the template(s) – only once

2. Insert the advertiser’s images and messaging

3. Publish the flash files – using the same template to

create rich media ads according to the advertiser

creative needs

4. Upload to the Eyeblaster Rich Media Platform

And you are done

EZ Blaster in ActionA Simple Process

EZ Blaster in ActionCreate Rich Media Ad from Selected Template

EZ Blaster in ActionInsert Creative Assets - start with a “naked” template

EZ Blaster in ActionCustomize the template to the advertiser’s needs and look &

feel

EZ Blaster in ActionPublish Flash Files - Instantly

EZ Blaster in ActionUpload to Eyeblaster Rich Media Platform

EZ Blaster in Action…And it’s on your site

• EZ Rich media creative templates

• EZ way to make demos for presale needs and

actual creative for post sale needs

• EZ way to cut creative turn around time

• EZ way to deliver advertiser solutions

• EZ way to achieve success

EZ BlasterRich Media Made Simple. Rich Media Solved

Thank You

For questions about this presentation or to learn more about Eyeblaster, please contact:Name: Mick O’Brien

Phone: 61 2 9698 3677

Email: mick.obrien@eyeblaster.com