How to Increase & Track Performance of CPA Campaigns for high ROI

By : Udit Verma Co-founder, vNative https://vnative.com

In online advertisement value of various campaign metrics has been subject to much debate . High CTRs drive targeted consumers to the merchant’s website. However, when you are dealing with the performance related campaigns, where high ROI ( return on investment ) is the goal, in this case nimble marketing heads don’t pay much attention to impression or click based metrics. Instead, the performance marketers tend to value the actions their campaigns drive, and the resulting cost per action (CPA).

Next slides will guide you in Increase & Track Performance of CPA Campaigns for high ROI using vNative

Setup a CPA Campaign on vNative

• STEP I: Go to Campaign List from Campaign Menu on left bar and click on new Campaign button, enter the required details.Read this blog to know how to create campaigns in vNative.

• STEP II: Select commission model as CPA and then save.

Track conversions with vNative Advertiser Plugin

• STEP I: You can either copy the image pixel and insert into your code of Thank You Page or Install our vNative Advertiser WordPress Plugin (recommended)

• STEP II: Now Create a New Tracking Code From the Plugin Settings page and insert your pixel in the plugin.

1: put the name of the campaigns,2: put the pixel code in the black box,3: Choose among the options to add the code,4: Select the product whose sales you want to track,5: Add extra parameters into the code (only for premium users)

• STEP III: Now you can verify the pixel from setting page and activate the Campaign.

Check Performance Report

This report shows you the best Converting Device and Geo and Region with which you can actually differentiate on what’s working what’s not.

vNatives' tool on native advertising helps most of the clients to increase their ROI.

• Sometimes many CPA Campaigns Fails to perform due to many reasons like proper niche targeting, presentation of Ad unit to users are one of the top reasons ,with vNative you can quickly create a Native Ad Unit of your CPA campaign and deploy it on any site with the ability to target ad viewability based on interests. Thus doubling reach and profits.

• Unlike traditional display ads, native ads appear right in the content stream and mimic the form and function of the content around them and thus performs better, after we have completed the flow the native ad will be shown something like the picture in the next page.

Thank You

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