How to Start an

Online Influencer Campaign

Influencer Marketing Made Easy

Created by AdConnect www.adconnect.co.idThe Influencer Agency

So you've heard the hype

about

InfluencerMarketing

and you've got a

brand you wantto

advertiseonline

but how do you actually

an influencer campaign?

start and implement

Follow these 5 steps to develop your strategy and

start advertising effectively.

Determine Your Target Audience

Who are you trying to reach?

What are your customers' interests?

What influencers do they follow online? On what channels

(e.g. YouTube, Blogs, Instagram, Vine,etc.)?

Narrowing your audience targeting down through their

interests will hyper target your media and make your

campaigns all the more effective.

Determine Your Campaign Objectives and KPI's

What's your endgoal?

Start with your goals in mind to ensure you choose the

right type of media and channels and prevent spending

unecessary advertising dollars on ineffective media.

What are your metrics and KPI's?

If you're targeting an ROI goal, is it reasonable?

What other metrics would support it?

Review these with the influencers.

What are yourKPI's?

Common Key Performance Indicators for influencer

campaigns are:

Sales/Conversions/ROI

Email registrations

Brand awareness

Onsite engagement

Building social following

Social engagement

Determine The Right Media and Channels

What are the most effective

channels/media for yourgoals?

Each type of digital media offers different benefits.

By analyzing these media channels, you can decide which

works best for your goals and budget.

If a channel doesn't reach your audience, or does so at a

very high cost, it might be more helpful and efficient to

choose an alternative media that better suits your

campaign needs.

Determine Your Budget

How much should you allocate?

Influencer marketing can drive user registrations, sales

and ROI, but it's important to test channels.

Don't undercapitalize the campaign: as with any media, it

may not perform up to expectations because you buy the

cheapest options or don't run a proper test.

Understand the costs and value of an email registration, a

sale, a new subscriber. Set reasonable goals for these.

Understand the added value of branding, social

engagement and gaining new social followers.

Determine Your INFLUENCERS

Who should you choose to work with?

With millions of websites and users, it can be

overwhelming to find the most worthwhile people and

sites that would work for an influencer campaign.

Research the space and categories to find the best

influencers that work for your brand, audience, and budget.

AdConnect has worked with

online influencers over the last

2 years, and has developed a

comprehensive network ofthe

Best Influencers

AdConnect

TODAY

to develop an online influencer

campaign that will surpass your

advertising goals!

www.adconnect.co.idAdConnect