What makes ideas, content, and products go viral? Learn the secrets behind the science of social transmission from Jonah Bergerauthor of the best-selling book Contagious: Why Things Catch On. Discover the 6 STEPPS that can help your products or ideas get shared.
HOW TO MAKE CONTENT GO VIRAL
What makes ideas, content, and products go viral?
Spoiler alert: Not this.
Learn the secrets behind the science of social transmission in a new lynda.com video course by Jonah Bergerauthor of the best-selling book Contagious: Why Things Catch On.
Through a decade of research, Berger found there are six STEPPS to creating content that people want to share. They are... S T E P P S Social Triggers Emotion Public Practical Currency Value Stories
SOCIAL CURRENCY The more something makes you look cool, smart, or in-the-know, the more likely you are to share it.
TRIGGERS Triggers are stimuli that pop up in the environment, reminding you of a product or ideaand making you more likely to talk about it.
EMOTION The more emotional connection we feel toward a message, the more likely we are to pass it on, especially if it makes us laugh or feel angry, excited, or inspired.
PUBLIC We look for social proof when making decisions about what ideas to follow; we imitate things when we can publicly see other people doing them.
PRACTICAL VALUE We share information when we believe its useful and will benefit our friends and family.
STORIES Stories are the currency of conversation, so get people to pass along your message in a great narrative.
Want to know more? Find out more about Jonah Berger. Watch his full, example-rich video course Viral Marketing: Crafting Shareable Content at lynda.com. Check out these free videos from the course: Introduction Reminding people with triggers Telling stories that carry your message