Social Applications, Go Viral.

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    22-Jan-2018

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1. Social Applications, Go Viral! The Social Media Company, Wizard Works Inc. 2009 / 09 / 04 Nate DevSquare Developer Seminar Charles Pyo / pyo@wzd.com 1 2. INDEX01 ? 02 03 04 05 06 2 3. 01 ? 3 4. 1-1 . . 4 5. 1-2 ! SNS . , , . !5 6. 1-3 Viral Viral . 6 7. 02 7 8. 2-1 1 UV, PV DAU, MAU 8 9. 2-2 If, x * y > 1, Viral! (x=number of invited friends, y=acceptence rate)Viral Marketing & Advertising Strategies for Social NetworksKevin Barenblat, co-founder of www.contextoptional.com 9 10. 2-3 Farm/Simulation 10 11. 03 11 12. 3-1 -> // -> 12 13. 3-2 (ex. Mafia Wars) (ex. Hor or Not) 13 14. 04 14 15. 4-1 ? Okay . 15 16. 4-2 / / / 16 17. 4-3 -> 17 18. 4-4 / / / . 18 19. 05 19 20. 5-1 Mafia Wars 20 21. 5-1 Mafia Wars 21 22. 5-1 Mafia Wars 22 23. 5-1 Mafia Wars 23 24. 5-1 Mafia Wars 24 25. 5-1 Mafia Wars 25 26. 5-1 Mafia Wars 26 27. 5-1 Mafia Wars 27 28. 5-1 Mafia Wars 28 29. 5-1 Mafia Wars 29 30. 5-1 Mafia Wars 30 31. 5-1 Mafia Wars 31 32. 5-1 Mafia Wars 32 33. 5-1 Mafia Wars 33 34. 5-2 Farm Ville 34 35. 5-2 Farm Ville 35 36. 5-2 Farm Ville 36 37. 5-2 Farm Ville 37 38. 5-2 Farm Ville 38 39. 5-2 Farm Ville 39 40. 5-2 Farm Ville 40 41. 5-2 Farm Ville 41 42. 5-2 Farm Ville 42 43. 5-2 Farm Ville 43 44. 5-2 Farm Ville 44 45. 5-2 Farm Ville 45 46. 5-2 Farm Ville 46 47. 5-3 Texas Holdem Poker 47 48. 5-3 Texas Holdem Poker 48 49. 5-3 Texas Holdem Poker 49 50. 5-3 Texas Holdem Poker 50 51. 5-3 Texas Holdem Poker 51 52. 5-3 Texas Holdem Poker 52 53. 5-3 Texas Holdem Poker 53 54. 5-3 Texas Holdem Poker 54 55. 5-3 Texas Holdem Poker 55 56. 5-3 Texas Holdem Poker 56 57. 5-3 Texas Holdem Poker 57 58. 5-3 Texas Holdem Poker 58 59. 5-3 Texas Holdem Poker 59 60. 5-3 Texas Holdem Poker 60 61. 5-4 YoVille 61 62. 5-4 YoVille 62 63. 5-5 Vampire Wars 63 64. 5-5 Vampire Wars 64 65. 5-6 Pet Society 65 66. 5-6 Pet Society 66 67. 5-6 Pet Society 67 68. 5-6 Pet Society 68 69. 5-6 Pet Society 69 70. 5-6 Pet Society 70 71. 5-6 Pet Society 71 72. 5-7 Restaurant City 72 73. 5-7 Restaurant City 73 74. 5-7 Restaurant City 74 75. 5-7 Restaurant City 75 76. 5-7 Restaurant City 76 77. 5-7 Restaurant City 77 78. 5-7 Restaurant City 78 79. 5-7 Restaurant City 79 80. 5-8 RockYou Live! (Superwall) 80 81. 5-8 RockYou Live! (Superwall) 81 82. 5-8 RockYou Live! (Superwall) 82 83. 5-8 RockYou Live! (Superwall) 83 84. 5-8 RockYou Live! (Superwall) 84 85. 06 85 86. 6-1 . NPC . (ex. Restaurant City) . . . (ex. Mafia Wars) ! (Free Gifts, Texas Holdem Poker) 86 87. 6-1 , , , , / / / . / .87 88. 6-2 Social Applications AD Network 1,500 P/V, 5 . 88 89. ! The Social Media Company Wizard Works Inc. . : mkt@wzd.com89