Social Applications, Go Viral.

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    22-Jan-2018

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  1. 1. Social Applications, Go Viral! The Social Media Company, Wizard Works Inc. 2009 / 09 / 04 Nate DevSquare Developer Seminar Charles Pyo / pyo@wzd.com 1
  2. 2. INDEX01 ? 02 03 04 05 06 2
  3. 3. 01 ? 3
  4. 4. 1-1 . . 4
  5. 5. 1-2 ! SNS . , , . !5
  6. 6. 1-3 Viral Viral . 6
  7. 7. 02 7
  8. 8. 2-1 1 UV, PV DAU, MAU 8
  9. 9. 2-2 If, x * y > 1, Viral! (x=number of invited friends, y=acceptence rate)Viral Marketing & Advertising Strategies for Social NetworksKevin Barenblat, co-founder of www.contextoptional.com 9
  10. 10. 2-3 Farm/Simulation 10
  11. 11. 03 11
  12. 12. 3-1 -> // -> 12
  13. 13. 3-2 (ex. Mafia Wars) (ex. Hor or Not) 13
  14. 14. 04 14
  15. 15. 4-1 ? Okay . 15
  16. 16. 4-2 / / / 16
  17. 17. 4-3 -> 17
  18. 18. 4-4 / / / . 18
  19. 19. 05 19
  20. 20. 5-1 Mafia Wars 20
  21. 21. 5-1 Mafia Wars 21
  22. 22. 5-1 Mafia Wars 22
  23. 23. 5-1 Mafia Wars 23
  24. 24. 5-1 Mafia Wars 24
  25. 25. 5-1 Mafia Wars 25
  26. 26. 5-1 Mafia Wars 26
  27. 27. 5-1 Mafia Wars 27
  28. 28. 5-1 Mafia Wars 28
  29. 29. 5-1 Mafia Wars 29
  30. 30. 5-1 Mafia Wars 30
  31. 31. 5-1 Mafia Wars 31
  32. 32. 5-1 Mafia Wars 32
  33. 33. 5-1 Mafia Wars 33
  34. 34. 5-2 Farm Ville 34
  35. 35. 5-2 Farm Ville 35
  36. 36. 5-2 Farm Ville 36
  37. 37. 5-2 Farm Ville 37
  38. 38. 5-2 Farm Ville 38
  39. 39. 5-2 Farm Ville 39
  40. 40. 5-2 Farm Ville 40
  41. 41. 5-2 Farm Ville 41
  42. 42. 5-2 Farm Ville 42
  43. 43. 5-2 Farm Ville 43
  44. 44. 5-2 Farm Ville 44
  45. 45. 5-2 Farm Ville 45
  46. 46. 5-2 Farm Ville 46
  47. 47. 5-3 Texas Holdem Poker 47
  48. 48. 5-3 Texas Holdem Poker 48
  49. 49. 5-3 Texas Holdem Poker 49
  50. 50. 5-3 Texas Holdem Poker 50
  51. 51. 5-3 Texas Holdem Poker 51
  52. 52. 5-3 Texas Holdem Poker 52
  53. 53. 5-3 Texas Holdem Poker 53
  54. 54. 5-3 Texas Holdem Poker 54
  55. 55. 5-3 Texas Holdem Poker 55
  56. 56. 5-3 Texas Holdem Poker 56
  57. 57. 5-3 Texas Holdem Poker 57
  58. 58. 5-3 Texas Holdem Poker 58
  59. 59. 5-3 Texas Holdem Poker 59
  60. 60. 5-3 Texas Holdem Poker 60
  61. 61. 5-4 YoVille 61
  62. 62. 5-4 YoVille 62
  63. 63. 5-5 Vampire Wars 63
  64. 64. 5-5 Vampire Wars 64
  65. 65. 5-6 Pet Society 65
  66. 66. 5-6 Pet Society 66
  67. 67. 5-6 Pet Society 67
  68. 68. 5-6 Pet Society 68
  69. 69. 5-6 Pet Society 69
  70. 70. 5-6 Pet Society 70
  71. 71. 5-6 Pet Society 71
  72. 72. 5-7 Restaurant City 72
  73. 73. 5-7 Restaurant City 73
  74. 74. 5-7 Restaurant City 74
  75. 75. 5-7 Restaurant City 75
  76. 76. 5-7 Restaurant City 76
  77. 77. 5-7 Restaurant City 77
  78. 78. 5-7 Restaurant City 78
  79. 79. 5-7 Restaurant City 79
  80. 80. 5-8 RockYou Live! (Superwall) 80
  81. 81. 5-8 RockYou Live! (Superwall) 81
  82. 82. 5-8 RockYou Live! (Superwall) 82
  83. 83. 5-8 RockYou Live! (Superwall) 83
  84. 84. 5-8 RockYou Live! (Superwall) 84
  85. 85. 06 85
  86. 86. 6-1 . NPC . (ex. Restaurant City) . . . (ex. Mafia Wars) ! (Free Gifts, Texas Holdem Poker) 86
  87. 87. 6-1 , , , , / / / . / .87
  88. 88. 6-2 Social Applications AD Network 1,500 P/V, 5 . 88
  89. 89. ! The Social Media Company Wizard Works Inc. . : mkt@wzd.com89