How to improve your conversion rate by using Google Analytics

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    06-Aug-2015

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1. How to improve conversion rate by using Google Analytics in just 3 simple steps Analyzing your business results on the internet without Analytics is like food without bread. It is unpleasant and finally not satisfying. According to the latest reports 94% of internet marketers claim that they use analytics for analyzing results. Dont have any idea what other 6% do. Analytics are the central source to any excellent evaluation. Unfortunately, there is so much detail that it is not easy to get missed. In this article, youll understand three essential points to look in your analytics report for improvements. Where to search? Whenever a client comes to us, we immediately ask for Google Analytics Access. Without reading the Analytics History of the client's website, no one can never ever give his expert's advice. If someone is advising something without reading Analytics History, he might be guessing. Remember that there is no place for guesses in our marketing world. 1. Look at Site Search in Google Analytics: Find the Site Search reports in Behavior> Site Search > Pages 2. Site search is more likely one of the most essential reports for any online ecommerce website. This report gives you a page insight of what your customers want to buy & what are web pages which are not meeting their needs. What are you searching at? The Site Search reports tell us the pages where the user started site search. So what it means??? It means that the user couldn't find the thing which he is looking for on your webpage. For example, the webpage with most of the searches is the homepage. Click "/" to get a list of searched keywords on homepage by the users. Suppose the term "Shoes" was the most searched term on the homepage of the website. If users are searching for "Shoes", it is very obvious to provide Shoes offers on the website's homepage. The important thing about site search is that the visitor that uses site search option on a website is more likely to convert if they find what they are looking at the page. If not converted, visitors will more probably exit from the website. Now, perform simple steps of test after you are done with site search report: (a) Search Results Page Test: Analyze your search page and see why your search page is not resulting in conversions? Suppose there are more searches on ADIDAS shoes rather than shoes. Then it would be beneficial to make webpage for ADIDAS shoes showcasing all ADIDAS shoe products rather than making ADIDAS a category. (b)Site Page Content Tests: Searched Terms might be included in your main content of searched pages. 3. 2. Look at Exit Pages in Google Analytics: Find the Exit Pages reports in Behavior> Site Content> Exit Pages Exits, as compared to bouncing rate, are not basically a bad metric. In fact, they are completely realistic. Exit pages become problematic when they happen on pages that are not expected to be the last part of the content. These are the web pages that are perfect for testing. What are you searching at? If the exit page report shows that the top exit pages are from homepage "/" then it is advised to immediately test your homepage. Because the homepage is always on the top of the list. Besides the homepage, the next page in your top 10 list is the "Contact Us" or "Cart" page. Then there is the time to move your needle on testing this page next. Now, perform simple steps of test after you are done with exit page report: (a) Perform Headline or Call to Action Tests: People usually exits from the webpage because they are not clear about the offers or what to do next? The headline or call to action is the most important content on your page. This test will surely decrease your exits. Suppose you make a challenging headline from "Buy Discounted Shoes" to "Get a 50% discount on Branded Shoes", the exit page will surely end up with a conversion. (b) Content Layout Test: Test your content layout to make sure that your information is placed appropriately or not. For example, Visitor is on Contact Page but the contact form is buried below the fold. Then you are succeeding in finding the exit problem. 4. (c) Exit Overlay Test: Visitor will leave your site so try to make best out of it. For people who are exiting from general content page, you may ask them to "Subscribe News Letter or "Get a free quote now" 3. Look at New vs Returning Visitors in Google Analytics: Find the New vs Returning Visitors reports in Audience> Behavior> New vs Returning New visitor behavior is much different as compared to the returning visitors. The new visitor is getting familiar with brand & seeing whether your prices fit their needs or not. If you have a large number of new visitors, It is suggested to implement a small relationship such as an overlay. Now, perform simple steps of test after you are done with new vs returning page report: (a) Entrance Overlay Test: Set the goal in Google Analytics to know the visitors how much time a new visitor stick on the website. If you have traffic then it is recommended to implement a timed entrance overlay. (b) Return Visitor Personalization Test: Try to welcome your returning visitor to the website. Make sure the Welcome Message delivers the promises made in the email. So these are the tests which we can perform to increase the sales. Remember that this is a very small tip. There would be many more qualitative factors to consider getting much more effective results. Source: Rising World Technologies