GROW YOUR STARTUPW I T H A $ 0 M A R K E T I N G B U D G E T

#startcon

@SujanPatelI run Web Profits US

a growth marketing agency 

RULESO F  G R O W T H

Focus on your top 3 channels

Understand your funnel & it's weaknesses

CommonWeaknesses

"DON'T BELIEVEEVERYTHING YOU

READ OR HEAR, TESTFOR YOURSELF"

Abraham Lincoln

SCREW PR!Make Your Customers To Fall in Love 

1. PRELAUNCH MARKETING 

2. HOW TO NAILYOUR LAUNCH 

3. BIG BOY MARKETING 

Agenda

Community

 ContentMarketing

Influencer Marketing

Grew                         to 5200 customers

Community Influencer Marketing

Customer Advocacy 

Grew                         to 1213 customers

Partnerships

 Influencer Marketing

Referrals

Grew                 to 20000+ users

All in less than 1 year

PrelaunchTactics09

Create a landing pagewith an email optin

Build an audienceCreate an ebook (collect emails)

Start a blog (post 2-3 a month)

Guest post on industry publications

Build relationships with influencers

Interview influencers on your blog

Curate educational content on social media

Befriend a journalist (use ebook)

Smart cold emails1. Identify your customer

2. Get their attention on social media (follow &

share their content)

3. Use Hunter.io to find email address

4. Email asking for feedback on your ebook

5. Use Retargetlinks.com to remarket

6. Follow up with valuable content

Use        to testheadline copy

LaunchMarketing

6 launch marketing tipsLaunch on Product Hunt (find someone to hunt you)

Email your list

Pitch journalist (use storytelling & data +

retargeting)

Email your friends and family for support

Send cold emails

Retarget on FB with ebook & demo ads

Timing is everything

Your friends and family willsupport you if you ask

OnboardingConcierge

walk or drag (if needed) your customers to the finish line

Grown up Marketing

Thank your customersReceipts/invoices

Thank you cards using Maillift.com

On social media

By giving them swag

By educating them

By invite them to a private community

Ask your customers For feedback

To help spread the word

For referrals

How they would describe your product

Remember there are only 5scalable growth channels

1. SEO

2. Paid acquisition

3. Virality/Word of Mouth

4. Sales

5. Other

Rare or situational marketing channelsthat sometimes work. Often notrepeatable. These are as rare as a unicorn

(noun)

Other

Thank you!