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Leveraging Content & DesignTO GROW YOUR FOOD STARTUP
PRESENTER
ALL ROUNDER, CANVA
KRIS HOWARD
@web_goddess
web-goddess.org
Today's Agenda
About Canva Blog Growth
Strategy
The Importance
of Images
Content
Marketing 101
Recommended
Tools
1 2 33
54
Canva makes graphic design simple for everyone.You can use it to create beautiful and on-brand marketing
materials, social media graphics and documents.
What is Canva?
1
1
Content Marketing 101
2
Content Marketing Benefits
2
Advertising
Content Marketing Benefits
2
Advertising
Reputation
Content Marketing Benefits
2
Advertising
Reputation
SEO
Content Marketing Benefits
2
Advertising
Reputation
SEO
Conversion
Content Marketing Benefits
2
Advertising
Reputation
SEO
Conversion
Education
Blog Growth Strategy
3
Blog Growth Strategy
3
"The Powerof Research:How We Grewthe Canva Blog'sTraffic by 226.47%"https://blog.bufferapp.com/blog-growth-tactics
Blog Growth Strategy
3
1. Research the industry landscape.
Blog Growth Strategy
3
1. Research the industry landscape.
2. Study your audience.
Blog Growth Strategy
3
1. Research the industry landscape.
2. Study your audience.
3. Determine your U.S.P.
Blog Growth Strategy
3
1. Research the industry landscape.
2. Study your audience.
3. Determine your U.S.P.
4. Put it all together.
Blog Growth Strategy
3
The Importance of Imagery
4
The Importance of Imagery
4
The Importance of Imagery
4
"The Power ofImages: What WeLearned by Analysing100 Million Posts"
http://buzzsumo.com/blog/the-power-of-
images-canva-buzzsumo-webinar/
With image
No image
0 100 200 400
Interactions (shares/likes/comments)
100 Million Posts
On Facebook
372
164
300
OG:images
197 shareswith image
61 sharesno image
On Facebook
OG:images
Example on Facebook
Average shares
Product
Gallery
Photo
Summary
Summary large image
0.68
1.6
3.5
3.7
16.2
Social Media Traffic
On Twitter
Social Media Traffic
On Twitter
WORDS TO IMAGES
0
40
80
120
160
0-25 25-50 50-75 75-100 100-125 125-150 150-175
The Golden Ratio
Of words to images
SHARES
Story
Process
Comparison
Curated List
Recommended Tools
5
5
5
5
5
Recommended Tools
5
Canva
Buffer
5
Recommended Tools
5
Canva
Buffer
If This Then That (IFTTT)
5
5
Recommended Tools
5
Canva
Buffer
If This Then That (IFTTT)
Roll Your Own
5
5
FAIL
5
M A D E I N C A N V A
