Social Media for Start-Ups: Leveraging Social to Grow Your New Business

Jennifer Fong Managing Principal

Luce Murphy Fong & Associates

http://jenfongspeaks.com

Start with Strategy

• Who do we want to reach?

• What do we want them to know about us?

• Where are they?

• How much time can we invest?

• How do we want our salesforce to behave online?

• How will we protect ourselves?

START

HERE

Choose Tools Wisely

Integrate Your Website

• Social networking links

• Google Analytics

• Custom landing pages

• Lead capture

• Content

Online Advertising

Facebook Ads Google

Adwords

Website/Forum Ads

Make it Easy for the Salesforce

Sharable Content

Training Salesforce Logo

Marketing Collateral

Online Marketing Policy

• How to Use Company Trademarks

• Advertising Guidelines (Online, Mobile)

• Media Contact

• Marketing Collateral

• Website/Blogs Policy

• Search Engine Optimization

Track Results

• Google Analytics

• Campaigns

• Custom Landing Pages

• Ecommerce

Pay Attention!

Google Alerts

HootSuite

Social Mention

Friend Your Consultants!

More Information

• Download these slides

• Articles about using social media for direct selling

• 2013 Direct Sales Social Media Report

http://JenFongSpeaks.com/SmartStart

Thank You!

Jennifer Fong Digital Marketing Specialist jen@lucemurphyfong.com http://jenfongspeaks.com 732-762-0656

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