Leveraging Social Media Tools

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Blogs, Facebook and Twitter - Learn the best ways to use the latest social marketing tools to communicate and connect with customers, get instant feedback on ideas, listen to what's being said about your brand and more. With real world examples, this seminar will help and help make sense of the tools, and help you make them work effectively for your business.

Transcript

  • 1.Lets Talk Social Mike Dunca n Sage Island CEO

2. What is Social Media MarketingMany marketers think that doing a sponsorship onMySpace or posting a one-off campaign channel onYouTube is social media marketingNot true. Social Media is About Socializing! It is about: Weaving your content and messages into the social web Joining the customer conversation Making friends Communicating with those friends Listening to those friends Measuring impact 3. There are now at least 1.6 billion of us connected via computer and 3 billion mobile devices that touch the Internet. The rise of "social" technologies - such as wikis, blogs, Twitter, SMS and social networks - means that the barriers to participation across the planet (in terms of the cost, access and skills required) are rapidly approaching zeroJoshua-Michele Ross on OReilly Insights March 2009 4. Blog 5. Blog Dos Pay attention to headlines. Many people scan blog posts in a feed reader like Google Reader. If the headline isnt interesting, they wont click through. Link to other blogs in your industry to get their attention and encourage them to link back to you. Keep blog posts under 500 words and break up large chunks of text with photos, headlines, and bullets for easier reading. Focus on quality content, but keep SEO in mind by favoring high traffic keywords over lower traffic phrases. Solicit feedback from your readers. Ask questions, include polls, and encourage community building through comments and participation. 6. Blog Donts Never copy and paste content from other websites to fill your blog posts. This creates duplicate content problems and violates copyright law. Avoid keyword stuffing. Your primary concern is quality content that interests readers. SEO should always be secondary. Use keywords only when appropriate and only if it doesnt compromise good writing. Dont expect feedback on every post. For every commenter there are nine lurkers who read without participating. Keep soliciting feedback and trying new ways to engage those readers, but dont give up. 7. Social Tagging 8. Viral Marketing & Social Tagging Add social bookmarking buttons for sites like Digg, Del.ici.us, and Stumble to blog posts and other content on your site to encourage users to vote for it. 9. Videos 10. YouTube Optimization Use keyword tags to tell readers and search engines what your video is about. Create a compelling headline to encourage viewers to watch your video. Keep videos as short and engaging as possible with the most important messaging in the beginning. If viewers get bored, they wont watch the whole thing. Pay attention to your thumbnail image to entice viewers to click and watch. YouTube automatically selects a thumbnail by selecting an image from exactly halfway through your video. Be sure that something exciting and relevant is happening exactly halfway through your video to make your thumbnail image compelling. 11. Facebook / MySpace 12. Reaching your fans on FB Keep a constant stream of fresh content on your wall by uploading photos, videos, and links to your Facebook page. Create a community by building a group where members can upload their own photos and videos and discuss your brand. Link your Facebook page to an RSS feed for your blog. 13. Twitter 14. Why Twitter for Building Your Brand? Twitter is 3rd largest social network afterFaceBook (1st) and MySpace (2nd) Over 6 million active Twitter users Over 55 million monthly visitors to Twitter Est. 5,000 new Twitter accounts every day Most users access via mobile Shouldnt you be where your customers are? 15. Real Time SearchSerious Local Alerts Find Immediate Responses or Advice Niched Communal Information Natural Disasters Absolute Real Time Search Online Customer Service 16. Finding a Twitter Strategy that Works Everyone is listening. Who do you want your audience to be? Consumers, businesses, strategic partners, industry experts(including bloggers), colleagues, etc. Will your tone be corporate or casual? Research has shown users prefer Twitter interactions to be on amore personal level Who will Twitter? Hiring a Community Manager whose job is to engage in social media Should employees Twitter? Twitter Usernames Claim your brand name (http://www.twitter.com/yourbrand)Also popular: employee + brand names, CEO names 17. The Dos Initiate discussion around your brand Listen (really) to what people are saying aboutyour brand; be proactive in responding Keep it positive - this is reputationmanagement Respond timely to @ replies and DMs Keep things interesting; vary tweet style andsubject matter 18. The Donts Dont toot your own horn too much Dont just bombard followers with links; introducelinks with useful/meaningful discussion Dont disrespect the Twitter community Dont have a cavalier attitude about Twitter - itsnot a fad Avoid auto-DMs and low quality @ replies itsannoying, makes followers think youre a robot Dont sound like a broken record 19. Monitor Your Brand TweetScan | www.tweetscan.com Set up alerts for mentions of your brand and related keywords; never miss @ replies TweetBeep Twilert | www.tweetbeep.com Like Google Alerts for Twitter Twollow | www.twollow.com Auto-follow people that mention your brand Twitterless | www.twittlerless.com Graphs your followers and tells you who stops following. ow.ly | cl.ig | tr.im | adjix.com | etc. Shrink your URLs 20. Build Your Follower Base Twitter Search | search.twitter.com/advanced Find your audience We Follow | wefollow.com User powered Twitter directory Just Tweet It | www.justtweetit.com Great Twitter directory; are you listed? Mr. Tweet | www.mrtweet.netDiscover new people, get relevant followers and usage stats. 21. Engage Your Followers TwtQpon | www.twtqpon.comCreate coupons for Twitter. Give incentive to follow you. StrawPoll | www.strawpollnow.comPoll your followers. Ask questions about your brand, get instantfeedback TwitPic | www.twitpic.comShare interesting photos of new products, office antics, and other cool stuff 22. Make it an all Inclusive Process 1. Post video on YouTube or photos on Flickr 2. Post to all the other video sites 3. Post to profiles 4. Alert friends and fans on Social Sites 5. Twitter tweet 6. Alert bloggers with Blog Outreach 7. Email blast to house list 8. RSS feed release 9. Posting to blogs 10. Promote with paid media 11. Track, report and analyze 23. Search Engine Optimization Kristopher JonesGet to the top on Google David Viney Landing Page Optimization Tim AshBuilding Findable Websites Aarron WalterMIKE DUNCAN mduncan@sageisland.comtwitter.com/MikeADuncan twitter.com/sageisland www.sageisland.com 24. www.epenis.nl