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During @Growth_Labs meetup and coaching session for young startups I was talking about leveraging growth via social media and content marketing techniques.
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Grow Your Startup With #socialmedia
(Marketing)
Wojtek Szywalski | @wojteksz | @presspadapp
You CAN leverage on social media
Without a 1.000.000 fans Facebook Page nor 500k followers on Twitter
because You do not need this… and probably you don’t have them, either...
Social media is NOT about fans and followers
It’s about 1 on 1 conversation
Everyone wants to feel special...
Before you begin, understand your VALUE
Your startup fill some gap, fix something, solves some problem
Find people who have problem your business solves, they will be delighted…
Find the MOST suitable social network to start
Start doing it good, ONE
network at a time
Measure results (traffic,
registration, sells etc.)...
Do not be afraid, be brave
But what if?... There is only one “what if” - What if you don’t try...
Start talking to people, including influencers/VIP
Set measurable business goals
Win 10 customers by end of quarter, push sales 5% next month etc.
Pumping fans’ counter is not among them
Build your community from the other side
Rat race for growing numbers of followers and fans does not make sense
People have to go after you in the act of appreciation and gratitude etc.
How to win new customers?
in #socialmedia
Indirect
1. Answer questions on Quora linking to your
site/landing page
2. Share problem solving/educational content
3. Find media partners who will escalate your
voice among their community
4. Hide exclusive content behind social-sharing-
walls
5. Name and link wise, it matters for SEO
Direct
1. Join groups of interests on LinkedIn,
GoldenLine, Reddit, Facebook
2. Help people solve their problems
3. Identify potential customers
4. Reply privately if they have friends who
would benefit from your solution, ask for
recommendation
Tools
to win in #socialmedia
BufferBe present at any time zone
MailChimpAffordable e-mail marketing solution
Pay with a TweetGive access for those who speak up for you
LandingiMake awesome landing page in a minute even if your are not a designer
PressPadBring your expert knowledge from your blog to the App Store for $0
MentionHear what your potential customers need and feed your sales funnel
PressPad (Case Study)
#digitalpublishing => #design
A/B versions
A: Pay wallB: email opt in
1700+ targeted leads~ 5000 downloadsSocial buzz
Thank you
Wojtek Szywalski | @wojteksz
Read more at my blogs
blog.presspadapp.commedium.com/@wojteksz
