• Who they are?

• What are their pains?

• How do you solve their problem?

• What sites do they frequent online?

*Exclusive*• What you do, who you are in 5 words or

less.

• Customers – How many and why they care.

• Competitors – Who they are and info about

them.

• Selling points above customer

• Bigger competitors are legit

• Help others

• Speak at

conferences

• Blog regularly

• Comment on influencers