• Who they are?
• What are their pains?
• How do you solve their problem?
• What sites do they frequent online?
*Exclusive*• What you do, who you are in 5 words or
less.
• Customers – How many and why they care.
• Competitors – Who they are and info about
them.
• Selling points above customer
• Bigger competitors are legit
• Help others
• Speak at
conferences
• Blog regularly
• Comment on influencers