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How to build personal brand with social media
What is your social identity?
You are the groups you belong to
- Citizen
- Gender
- Family
- Workplace, company, startup- Clubs, organizations where you belong to
- University
Your behaviour can make an impact to the
group’s reputation
Source: http://sports.nationalpost.com
Source: http://imgace.com
Source: http://www.lincolnshireecho.co.uk
Source: http://www.nbc.com
Photo Credit: http://alistairmilne.com
Are you managing your reputation?
Photo Credit: criminal-records
Reputation can affect purchase decisions and
influence startup’s growth
Photo Credit: Growth image via Shutterstock
Customers may consider your reputation
before buying from you
Your online reputation can help establish you
as thought leaders and industry expert
Investors may consider your reputation before investing
Mindaugas Glodas and Ilja Laurs – the founders of Venture Capital Fund "Nextury Ventures"
Search results can fulfill or kill a potential hire
Photo Credit: Getty
Manage your reputation with social media
Social media platforms: donut example
Research: Google yourself
Research: Google yourself
Research: Google yourself
Research: Google yourself
Start to build your personal brand on LinkedIn
An example of a good LinkedIn profile
Have a good image
Write a good headline
Write a summary
Show your experience
Ask for recommendations
Add your top skills
Post relevant content
How to find great content to share – join groups
How to find great content to share - follow thought leaders
Use LinkedIn App
https://www.linkedin.com/in/rsapalas
