EVOLUTION OF DANCE, butNO EVOLUTION ON YOUTUBE

• No passion• No consistency• No regular uploads (9 years, 18 videos)• No community building

• Views on Channel: 296 million+• Views from this video: 293 million+

Mortal Kombat Theme

SMOSH’s EVOLUTION

• 10 years• 21 Million Subscribers on 1st channel• 4.85 Billion Views from 1st channel• Started Few More Channels

•More than 40 Million Subscribers Overall

How Engaging is YouTube?

y Twitter Facebook

3.47

2.07 2.03

2.99

2.03 2.15

43.19% 56.35% 56.35%

Avg. Time on Site (mins) Avg. Pages / Visit Avg. Bounce Rate

How to Establish a Branded Channel

Optimize Channel Metadata

Enhance the Look and Feel

Organize Your Content

Use Additional YouTube Features

ABOUT PAGE

Optimize Channel Keywords

YouTube Search Suggestions

Optimize Channel Keywords

Google Search Suggestions

Optimize Channel Keywords

Google AdWordsKeyword Planner

Optimize Channel Keywords

Google Trends

Optimize Channel Keywords

Third Party Tool(vidooly)

BANNER (ARTWORK)LOGO (AVATAR)

FEATURED CHANNELS

CHANNEL TRAILER

YouTube Channel Page

Organize Channel Sections

• Organize your content• High priority content on top• Upto 10 sections can be applied

Speed-up Your Video Marketing

Success

Be Passionate Use better equipment

Make it interestingSharp Editing

Meta-tagging

File Naming

Playlists

Closed-captioning

Distribution

ATTRACTIVE

SWEET SPOT

ACCURATE

GET NOTICED