10
how twitter can help build your personal brand

How Twitter can help build your personal brand

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how twittercan help

build yourpersonal

brand

Step 1: List your fields of expertise

Your areas of expertise define

&who you are what you do

It’s best to develop yourself in a very specificniche. With a niche focus, you’ll have moreopportunities to prove you know what you’retalking about, and while your potential

audience might be slightly smaller, it will alsobe that much more relevant.

- Jayson Demers

Step 2: Put extra effort in craftingyour Twitter bio

The #1 thing your potential followers will see

You've got 160 characters to shine

You've got 160 characters to shine

Step 3: Use an actual picture ofyourself

Quality imagery with attention to detail, notonly makes your profile look nice but it alsoinspires trust and help you convey your storyand your personal brand’s value proposition

in a more complete way.

Step 4: Be smart about who you follow

Create a plan on who to follow on Twitter:- Listen to your Twitter community;

- Build relationships- Create a firehose for curating Twitter content- Grow your audience.

Step 5: Use the right hashtags toamplify your message

Twitter hashtags can potentially be amajor driver of traffic if:they are used wisely.

Step 6: Commit

Committing is not only aboutdedicating time but also effort to shareyour expertise and add value to your

community.

Your Twitter content plan should coverthree main aspects:

- What you will post,- When you’ll post in, and- Which forms of content you’ll choose

to convey your message.

Step 7: Be a chatty fella

Participating in a Twitter chat meansadding value to your community withuseful information and valuable advice.

This can help you increase your Twitteraudience and ultimately build long

lasting relationships that are more likelyto generate leads, as your account

becomes more visible.

Go to: http://twchat.com/calendar

for an overview of relevant Twitter

chats in your timezone

Step 8: Listen monitor and engage

Being a good Twitter listener, allows youto build a stronger community for your

personal brand by engaging andbuilding relationships with the peoplethat matter to you, participating in

Twitter conversations that are relevantand of course monitoring your progress.

Presentation by:Twitter Counter

Twitter Counter is an analytics service forTwitter. It provides statistics of Twitterusage, and also offers a variety of widgetsand buttons that people can add to theirblogs, websites or social network profilesto show recent Twitter visitors andnumber of followers.

Among customers: