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1. How it works? – Pokémon GO
• Players use geo-location and theircamera smartphone to find virtualPokémon around them.
• The game is running off augmentedrealty HUD of the real world
• Relies on G.Map Data to give a reality feeling
• Landmarks in the real world become Gyms or Pokéstops
In-Game offers - Pokémon GO
• The « Lure Module » attractPokémon to Pokéstop whichbecome an Hotspots
• Users visit them to find rare items or creature
• « Encens » attracts Pokémon around you
• These offers can be found or can be bought in Pokémon Boutique for 0,99cts
Huge Impact!• More active users than Whatsapp & Instagram.
• In US, 43 minutes of Pokémon GO everyday compared with 30 minutes of Whatsapp or 25 minutes Instagram
• Don’t miss the opportunity to takeadvantage of this trend before yourdirect competitor!
• It will fad soon
Consumers are HIGHLY ENGAGED
From Pokémon to Local business
The game enable you to drive real-world foot traffic to your
location
- How to enhance the experience?
- Social powered Wi-Fi
- Facebook group
- User experience
- Monetize it
- Post engagement & remarketing
Social powered Wi-FI
Offer Wi-FI to leverage foot traffic and engagement of Pokémon
GO in order to:
- Attract new customers
- Build email lists
- Collect customer data (name, e-mail) for remarketing
- Build social media presence
- Increase customer loyalty
- Boost your revenue
User experience
- While customer walks by your location, push a
signage/posters with powerful CTA to entice customers to
come in and connect to WI-FI
- Pokémon Go is very greedy in data but also in battery, give
the users a free spot for recharge
Monetize it
Once customer connects with their social login, greet them with
a custom thank you page promoting:
- Discount/sales/promotion (ex: « catch a pokémon in our store to
benefit 1$ discount on you beer pack)
- Mobile Wallet (ex: «earn reward while you play – download our
loyalty card here »)
Post engagement & remarketing
Gather the Pokémon GO user in a segmented database to
retarget them further on
- Facebook remarketing
- Adwords
- E-Mailing
Find out if your business is Pokéstops
- Pokéstops attract foot traffic without effort
- If yes, use the Lure Module to attract players during 30min for
0.99cts
- If no, visit the official Pokémon Go support page and fill out
their request form
Here some insights:
« I own a pizzeria that’s a Pokestop and I literally did this all day. I had
a ton of kids and adults coming in for a slice of pizza and drink until
the lure ran out ».